The Affiliate Marketing Formula That Works Best Right Now

©2009 Doug Champigny. All Rights Reserved.

Affiliate marketing, and in fact the Internet itself, is evolving daily – leaving it in a state of constant flux. So just how is an affiliate, especially one new to affiliate marketing who may still be working at a full-time job as well, supposed to keep up with it all?

First, of course, you should be re-investing in your online business, watching for new training resources from Super Affiliates that you’ve come to trust as providing good solid up-to-date affiliate marketing training materials. And in between, you should be subscribed to their e-zines (e-mail newsletters), visiting their blogs regularly, and following them at sites like MyBlogLog, Technorati and Twitter – especially Twitter since it’s always real-time.

How drastically does the affiliate marketing game change? Just a few years ago it was all safelists, free-for-all pages and traffic exchanges – now Web 2.0 techniques, like blogging and social networking are leaving the earlier strategies in the dust.

Let’s look at the components of recent successful strategies that have made affiliates the most in commissions and prizes and continue to be ultra-effective right now, shall we?

First, almost without exception Super-Affiliates have their own opt-in lists they e-mail offers to; lists tightly targeted to whatever niche they’re operating in. If, for example, they operate in the Internet marketing, travel and Forex niches, they’ll have separate lists targeted to each of those three niches.

And that’s a win-win for the super-affiliate – their lists drive traffic to each new affiliate promotion they attack, and each new promotion is used as another opportunity to build those lists even further. They’ll offer a free download or a free video as an incentive to get targeted people to join their list – that download or video is packed with value, but still functions mostly as a pre-sell vehicle for their current promotion.

So they’ve now gotten the new targeted prospects onto their list, and warmed them up to the subject, service, niche or person they’re currently promoting. A few e-mails later those new prospects will most likely follow an affiliate link to the site being promoted, thus raising sales even higher. The super-affiliate has added more targeted prospects to their opt-in lists by providing great free content upfront, and made more money on the promotion because of it.

On the biggest launches, especially launches for high-ticket items, competition among affiliates is much more excited – and while the tactic above is still employed very successfully, something more is needed to get onto the leaderboard and end up at or near the top of the heap. Once again the answer is providing additional value-added content of good use to your prospective buyers.

If you’re on the mailing list of many top Internet marketers, you’ve recently been deluged with e-mails every time a big new high-ticket launch is announced, especially if there’s a contest for the affiliates. Notice how many of them offer bigger and bigger bonuses if you buy the item through their link? They wouldn’t keep doing that if it didn’t work, but it does – big time!

Why is it so successful when it’s so transparent a ploy? Because the customer doesn’t care WHY the bonus is being offered, they just care that they’re getting the product they want to buy and a lot more helpful resources to go with it for no extra cost. This makes the purchase more valuable to them because it provides them with more of what they want and need – they could care less about your affiliate marketing commissions.

So when we boil it all down to basics, what’s working best in affiliate marketing right now is delivering value added reasons to buy through your link while using that extra content to build your targeted lists for future promotions. Since the business never stands still, not too far down the road that will be replaced by the next system, but for now this is where you want to focus your affiliate marketing efforts!

That’s why I love the new MRR and PLR membership site from Socrates Socratous that launched this week at http://www.Resell-Rights-Fortunes.com – the first membership site that’s searchable by both keywords AND the products rights at the same time. For the first tactic above, a keyword-targeted search just for resources you can give away gives you the free report or videos to offer as an incentive for prospects to sign up – and by using one that’s based around the same keywords as the products you promote, you ensure that signups are from your target market audience.

Similarly, now you can do a search for keyword-targeted resources that both can be bundled together and can be used as a bonus for paid products, and compile your big bonuses to give away to those buying through your affiliate links, providing you with the necessary bonus package to offer for that big launch.

At this point in time, Resell Rights Fortunes is one of the most powerful resources for anyone even THINKING of getting into affiliate marketing, and a must-have tool for the arsenal of anyone targeting super-affiliate status. And if you’re already making money as an affiliate, take the OTO at the site and take the lifetime membership – you’ll have access to the site for as long as it’s online without ever paying another cent, a very valuable bonus should cashflow get a bit tight at any point down the road.

Oh yeah – and they have a killer affiliate program themselves, so take the lifetime membership or the monthly plan, and use the affiliate commissions to repay yourself for the outlay! All I ask is that you buy Teri & I a drink the next time you see us at a live seminar or convention for pointing out so valuable a resource and showing you how to use it! 😉

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Affiliate marketing on Twitter, or anywhere else for that matter, has certain techniques and tactics that make one more successful than other affiliates. For example, affiliates following the Advanced Twitter Marketing System are going to do better than those following common Twitter operating practices.

But what many people forget is that affiliate marketing, and all Internet marketing in general, is a business – and like any business, you’ll never get more out of it without putting more into it! Unsuccessful affiliates look to the super-affiliates and figure either they’re just lucky or they have some secret trick they use…

Well, truth is they do have a trick – but it’s no secret. It’s called hard work! Far too many would-be affiliates fail because they either don’t put in the effort it takes for successfull affiliate marketing, or they are putting in effort, but with no discipline to keep them on track and avoiding time-wasting and commission-shrinking activities.

Let me demonstrate a perfect example – the launch of the Advanced Twitter Marketing System. The product launched 1 week ago today, and 12 affiliates have sales there in that week. Mike Paetzold is in first place, followed closely by Joel Osborne – and they’re both far well ahead of the other 10 affiliates.

Now the playing field started out level – all of the Team Champigny affiliates had access to the Advanced Twitter Marketing affiliate resources. All of those with sales so far have been blogging it, tweeting it, some have put buttons and banners on their sites or blogs and others mailed it to their e-zine lists. Some of the affiliates behind Mike & Joel are newbies, while others are pros with bigger lists and more experience. They both have other sites, products and affiliate programs they promote, so it’s not that they have more time available – although both ARE full-time Internet marketers.

Based on all of that, they should be about middle of the pack, right? So what shot these two to the lead right off the bat and kept them there? How did they achieve super-affiliate results with their promos to date? BOTH TOOK THE EXTRA STEP TO BE SURE THEY SUCCEEDED IN THEIR AFFILIATE EFFORTS!!! Rather than just settle for the same amount of effort the others put in, and settle for the same income as the others, both went one step beyond what any of the others has done so far!

What type of extra effort does it take to lead in affiliate programs? Here’s what they did to pull out in front: Mike Paetzold held a teleseminar where he interviewed me about the Advanced Twitter Marketing System and then opened up the lines for a callers’ Q&A session, and made the replay available here. Joel Osborne recorded an interview on the subject and made it available here, then also recorded an affiliate video and put it online at YouTube. Each also created related bonuses to give away to those buying the Advanced Twitter Marketing System through their links.

The results speak for themselves – Mike and Joel pulled well ahead of the pack the very first week out of the starting gate, and created resources that will continue to build their response as time goes on. They used Twitter & their e-zines to get sales started immediately, followed up with their recordings for both instant and long-term sales and used blog posts the same way. As a result, they’ve made more affiliate commissions from the Advanced Twitter Marketing launch than any of the other affiliates. As I write this, both show up in the first 2 pages of results for Advanced Twitter Marketing on Google as well, meaning they’ll continue to draw targeted traffic – and additional profits – from the search engines as time goes on!

So the next time you see some super-affiliate buying another house, another sports car or another yacht, instead of being envious or figuring they’re just lucky, remember Mike and Joel – and how with not much extra effort they pulled ahead – just because they DID put that extra effort in. If you want the great perks that affiliate marketing affords the super-affiliates, watch what Mike and Joel do and be just like them – successful!

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