Granted, making money online with affiliate marketing isn’t as easy as it was a few years ago, but it’s still one of the easiest ways to earn extra income or even build a home-based business for yourself. But it’s also easy to kill your affiliate marketing business potential if you get struck with the S-O-S plague that’s running rampant in the industry today…

S-O-S, or Shiny-Object-Syndrome, isn’t a virus, but it’s sure spread like one throughout the affiliate marketing world and, in fact, throughout online marketing in general. In fact, sites have popped up and become very popular just pushing affiliates to promote every new launch that comes along – often offering a variety of new products every day.

How do you know if you’re suffering from S-O-S? Take a look at what you’ve sent out to your audience for the last week, the last month… Is there a pattern to your messages, a logical flow of resources to help your followers continually build their business or move forward in their niche? Or do your recommendations jump all over the place with nothing connecting them except that each was a new launch, a first opportunity to get a link in front of them?

If it’s the former, you’re legitimately trying to help your audience and leading them towards their own business or personal growth – a recipe for success. If it’s the latter, though, you’re falling victim and taking your fans with you.

What’s so wrong about promoting each new shiny object as it comes along?

1) It makes it obvious you’re in this just to make money, with no concern for the well-being or progress of your followers.

2) It’s not a sustainable business model for affiliate marketing as a business, since there’s no inherent growth trajectory. To succeed in building your business you need to help them build THEIR business, and you already know having them grab a bunch of unrelated products will do them no good.

3) One thing about new launches – by definition, the products are untested. Some will be a hit while others will be a dud. Once a person buys a couple of duds through your link, that formerly hot targeted prospect will be but a faint memory and no longer a source of income for you.

4) These types of products are usually quickly assembled and rushed to market to fill a currently perceived need with little or no thought to longevity. The reason they’re marketed through this type of system is to maximize the immediate return from them – after all, isn’t that why YOU’VE been promoting them too? So all of the effort you put into getting your link out there is rendered useless as soon as it’s no longer a hot item, no longer worthwhile. You’ve effectively cut yourself off from any residual profit potential from the days or weeks you’re pushing these products.

5) Your income stops as soon as you do. You’ve become a hamster on the affiliate SALES wheel instead of a professional in affiliate marketing. And you’re certainly NOT building your home-based business – in fact, quite the opposite. As people tire of the hop-scotching and you lose credibility, you’re also going to be losing opt-ins as they find more value in the messages from your competitors. And as your audience shrinks and your circle of influence dwindles, so will your profits. You’ll find yourself doing more and more work for less and less income. Take a look around online and you’ll see a lot of marketers in that boat now, while more professional marketers sail on by them.

This isn’t to say there’s never a time to promote some of them… If something launches just when you’re in the middle of teaching about the subject you may find it advantageous to get your link out there. Especially if the product is being released by a marketer you know and trust. The point is don’t make them your focus – plan out your promotions, be sure you’re leading your audience towards their goals and use only those that aid you, and them, along that path. As is the case with any marketing your sales, and thereby your profits, will be in direct proportion to how effectively you help your customers along their chosen path.

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Professional affiliate marketers know that when you are choosing affiliate products and services to promote, you should use extreme care. By not being careful when choosing which affiliate programs to promote, you will be doing a major disservice to your current and potential customers, as well as yourself.

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Successful affiliate marketing involves a bit of front-end research… First, you want to look at the product or service. Is it a good product or service that will solve a problem or fulfill a desire that your market has? Is there are return policy? Is it priced to sell and is there added value? As a customer, is this a product or service that you would by for your self?

Will your customers be served? Is there a customer support ticket system or a toll-free number, as well as a support email address that your customers can use? You do not want to ruin your own affiliate mrketing credibility by offering a product or service that will not serve your customers well, or for which your customers will not be supported properly.

Once you are sure your customers will be well served, it is time to think about yourself and your needs. Is the affiliate commission high enough? Look for affiliate programs that pay at least a 30% commission, and preferably ones that pay 50% if possible. Is there the potential for a residual affiliate income? What about commissions from affiliate’s who sign up under you?

Next, read the affiliate agreement, as well as the terms and conditions. Will you be able to promote the products or services in the way that you choose? How often will you be paid and what method is used for payments. Under what circumstances will you not be paid.

Are sales and clicks tracked, as well as affiliate commissions owed and commissions paid? Is there a support forum for affiliates and/or an easy way to contact the affiliate manager? What about promotional materials? Are you provided with banners, sales letters, ads, articles, and free give-a-ways?

Finding out all of this information shouldn’t take more than just a few minutes of your time, and it is time well spent. Many hours and lots of potential affiliate commissions have been lost simply because affiliates don’t take the time to choose their affiliate programs with care. Your affiliate marketing is a BUSINESS – and like all businesses, doing your due diligence is a necessary part of affiliate marketing success!

©2009 Captain-Affiliate.com. All Rights Reserved.

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Why I Love Affiliate Marketing – Part 4
By Jimmy D. Brown of “Affiliatenaire

I’m sure by now you are well aware that there are those who
have reported HUGE amounts of money being made with their
online businesses. What you may not be aware of is the
amount of work involved in generating those “sales” (not
always net profit, mind you … this isn’t “spendable”
income in a lot of cases.)

That brings me to the fourth reason why I love affiliate
marketing…

** You don’t need to manage an entire business **

While it can be quite lucrative, running an entire business
with employees, inventory, partners, vendors, and other
associates can be a time-sucking, frustrating ordeal.

Imagine…

* Processing refunds
* Putting out fires when partners SPAM
* Managing day-to-day operations
* Overseeing projects you’ve outsourced
* Recruting new affiliates
* Training everyone to help you
* Paying taxes
* Taking care of the paper trail
* Doing all of the “stuff” that business owners do.

Didn’t you want to start an internet business to make
more time for important things in life?

Why not make a lot of money WITHOUT making a lot of extra
work for yourself?!

It can be a lot of extra work and stress. BUT, with
affiliate marketing, you don’t need to manage an entire
business! You are simply responsible for promoting your
affiliate link… someone else handles all the rest.

That’s why I love affiliate marketing.

You don’t need to manage an entire business.

…………………….

Jimmy D. Brown is the author of Affiliatenaire, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!

…………………….

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Why I Love Affiliate Marketing – Part 3
By Jimmy D. Brown of “Affiliatenaire

Some people have the ability to persuade others and talk
them into just about anything. Especially when it comes
to influencing their buying decisions. They know how to
push the right hot buttons, say things the right way and
generally get consumers into an emotional frenzy to the
point they are ready to click an order button.

There are two key words in that paragraph that really need
to stand out in your mind: “some people”.

Not everyone has this ability. In fact, only a few do.

That brings me to the third reason why I love affiliate
marketing…

** You don’t need to write a world class salesletter**

Have you ever tried to write a salesletter? There’s a
reason why professional copywriters charge up to $10,000
(and sometimes even more) for a SINGLE salesletter. It
takes a lot of experience and skill to write a top-gun
salesletter, which is why most people have a hard time
convincing people to buy if they do create their own
products and website.

They simply don’t have the right salesletter in place
to make it all work. Without good copy, it really doesn’t
matter how spectacular the offer is, you’re simply not
going to get many sales.

SIDEBAR: The average conversion rate of site visitors
who become buyers is reportedly less than 2%. That
means 98 out of every 100 do NOT buy. That’s why
sales are so incredibly bad for a poor site … you
*might* get 2 sales out of every 300-400 visitors.

BUT, with affiliate marketing, you don’t need to write a
salesletter! You simply direct people to someone else’s
high-octane salesletter for THEM to convert your leads
into commissionable sales.

That’s why I love affiliate marketing.

You don’t need to write a world class salesletter.

…………………….

<"Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to “create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!

…………………….

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