Many affiliates don’t pay heed to this, but the fact is and will remain that the easiest way to sell a product or service as an affiliate marketer is to actually use the product or service yourself first. There are many reasons why this is true, and it applies to all areas of Affiliate Marketing.

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First, as an affiliate marketer you have hopefully chosen a niche that you have a keen interest in yourself. Otherwise, the chances are very good that you will not be successful in affiliate marketing. If you aren’t passionate about what you are trying to sell, how can you expect your potential customers to be passionate enough to buy the product or service?

Instead, make sure that you are in a niche that is of great interest to you. When you find an affiliate product that helps your problem or fills your own desires regarding this niche, and there is an affiliate program, purchase the product or service and check it out. Then, you can notify your email list that you have personally tried the product or service, and give them an accurate review of it.

By using the product or service yourself, you will also be much more effective in your copywriting. Your ads, your sales letters, your articles, your web content, your blog posts – in fact all of your affiliate marketing promotional materials – all of it will be more effective, because you can hone in on features of the product or service that are the most beneficial, from your personal point of view.

Don’t be afraid to spend money on the products or services you plan to promote as an affiliate. If the product does what it says it will do, and you are an active affiliate marketer – as opposed to one who does little or nothing to promote a product – you will most likely recoup this expense after making a couple of sales.

If the product does not work as promised, simply request a full refund, and don’t promote it to your customer base – or to anyone else. In affiliate marketing, as in any business endeavor, always hold on to your integrity. As you build relationships with your customers, they will depend on your recommendations. Don’t lead them down a path of broken promises – successful affiliate marketing dictates that you must know your affiliate products inside out and backwards!

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Professional affiliate marketers know that when you are choosing affiliate products and services to promote, you should use extreme care. By not being careful when choosing which affiliate programs to promote, you will be doing a major disservice to your current and potential customers, as well as yourself.

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Successful affiliate marketing involves a bit of front-end research… First, you want to look at the product or service. Is it a good product or service that will solve a problem or fulfill a desire that your market has? Is there are return policy? Is it priced to sell and is there added value? As a customer, is this a product or service that you would by for your self?

Will your customers be served? Is there a customer support ticket system or a toll-free number, as well as a support email address that your customers can use? You do not want to ruin your own affiliate mrketing credibility by offering a product or service that will not serve your customers well, or for which your customers will not be supported properly.

Once you are sure your customers will be well served, it is time to think about yourself and your needs. Is the affiliate commission high enough? Look for affiliate programs that pay at least a 30% commission, and preferably ones that pay 50% if possible. Is there the potential for a residual affiliate income? What about commissions from affiliate’s who sign up under you?

Next, read the affiliate agreement, as well as the terms and conditions. Will you be able to promote the products or services in the way that you choose? How often will you be paid and what method is used for payments. Under what circumstances will you not be paid.

Are sales and clicks tracked, as well as affiliate commissions owed and commissions paid? Is there a support forum for affiliates and/or an easy way to contact the affiliate manager? What about promotional materials? Are you provided with banners, sales letters, ads, articles, and free give-a-ways?

Finding out all of this information shouldn’t take more than just a few minutes of your time, and it is time well spent. Many hours and lots of potential affiliate commissions have been lost simply because affiliates don’t take the time to choose their affiliate programs with care. Your affiliate marketing is a BUSINESS – and like all businesses, doing your due diligence is a necessary part of affiliate marketing success!

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