The POWER OF FREE In Affiliate Marketing – Part Three

©2009 Doug Champigny, http://Captain-Affiliate.com. All Rights Reserved.

Earlier Posts In This Series:
The POWER OF FREE In Affiliate Marketing – Part One
The POWER OF FREE In Affiliate Marketing – Part Two

OK – so far we’ve looked at The POWER OF FREE as used as an incentive for the big Resell Rights Fortunes launch, and as used for ongoing prospecting with the free WordPress SEO Blog installer and Mike Paetzold’s free WordPress Q&A. Today let’s look at another way sites are using The POWER OF FREE to help their members on an ongoing basis – this time by creating new free reports each month.

Chances are you already know a lot about using products with Private Label Rights, but in case PLR is new to you, having Private Label Rights means you get the original source code for a product (e-books, videos, audios, etc.) and can alter them as you wish, add your name as the creator of your altered product and so on. As a result, these are usually the most expensive form of rights you can buy for any given product – in fact, most don’t even offer them.

So it comes as no surprise to me that people are flocking to join Mike Steup’s Niche Audio Club. Mike runs a great membership there where paying members get a new audio e-book every month, along with the transcript in e-book form, the site to sell it from and more. But Mike also has a free level of membership where members get just the e-book in text version with PLR each month.

This benefits the free members by giving them a new niche e-book to customize and sell each month, and it benefits Mike by giving him a large free membership base, the more successful of whom will eventually upgrade to his paying service to increase their offerings and profits each month. Mike pays it forward by giving away new free PLR e-books each month, then is rewarded with new paying members as they see how high-quality his materials are and how much they can make with them.

This next example is a completely different animal… Regular readers of this blog know that ClickBank Pirate is one of my favorite new sites, both to promote as an affiliate and as a user of their services. CBP differs from Mike’s site above in that their services are only available to paying members – so how are they using The POWER OF FREE? That’s the key to what they do for their members each month…

As a paying member, each month you get one or more new ClickBank products to promote as an affiliate. CBP provides a free report for you to give away for free that’s related to the product or it’s niche, and designs the professional squeeze page and follow-up system to help you sell the ClickBank product to your prospects – all you do is drive targeted traffic to that squeeze page.

Here’s a few samples of the type of free reports they provide, and the squeeze pages they design for them. Take a look at at least a couple of them so you get the idea (don’t worry, they open in a new window so you don’t lose your spot here):

Commissions Blueprint

Free Website Builder

Micro Niche Finder and

ClickBank Pirate itself.

Go ahead and take a look at those if you haven’t yet – you’ll see how professional the squeeze pages are and how the reports are in line with the product being promoted. If you go ahead and grab the free resources there you’ll also find that they are professionally written and first-quality all-round.

So in this case, instead of the members getting free resources, members make their commissions by referring people to free reports THEY can download. A neat twist on The POWER OF FREE, don’t you think?

So in these first three posts on The POWER OF FREE you’ve seen how various sites are using free gifts and free services as incentives to build sales, and how this can benefit you as an affiliate. In the next post I’ll give you concrete steps that you can take right away to put The POWER OF FREE to work for you in your own online marketing starting right away! Be sure to bookmark this blog or subscribe to our RSS feed to make sure you don’t miss it!

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The easiest affiliate marketing sales to make are continuously eluding 95% of all affiliates – not because most affiliates don’t approve of them or choose to ignore them, but because they are outside the realm of most affiliates’ experience.

I’m talkin, of course, about affiliates commissions made on the backend after someone downloads a free gift. The affiliate either gives away the gift or refers prospects to a free gift, and makes their affiliate commissions on anything the person then buys, either through links in the gift itself or from the One-Time-Offer on the download site.

Let me give you a prime example of each…

Twice a year, the big FreePLR giveaway offers great free products with unrestricted private label rights from some of the best-known names in Internet marketing. After joining the FreePLR Affiliate Program, you, as an affiliate, send your link to your list telling them about the 20 free gifts from people like Willie Crawford, Jeff Dedrick, Doug Champigny & Nicheology’s Paul Evans. Once your referral signs up for the site, they are shown a $47.00 OTO for 50 additional e-books they can download. Should that person decide to take that OTO, your affiliate commission is 50% or $23.50 for each sale.

This is very powerful for you as an affiliate – your subscriber wins because you showed them where to get 20 free PLR products, the site wins by getting a new member and a new sale, and you win from both happier list members AND the commissions from the OTO sale.

Will every referral end up taking the OTO? No, of course not. But that’s no different from any other affiliate promotion you do – only a small percentage of prospects you send to any one offer will buy, and this is no different. So why not remember to promote the higher-end giveaways like the FreePLR event, both to give your list great free resources and to boost your affiliate earnings?

The second option works equally well – you give away a free resource that has your affiliate links already branded inside the e-book. Since you’re the one giving away the e-book, you can choose to leave it online year-round – just schedule any promotions you do for it to run between the giveaways you promote, as opposed to at conflicting times.

Now don’t worry – it’s not like you have to create these e-books yourself… There are various places you can get them already ready to go, provided by the merchant themselves and ready to brand with your own affiliate links. The source I like best for them, since it covers a number of topics and a number of different affiliate programs, is run by well-know Internet marketing ‘big dog’ Jeff Dedrick.

His brandable e-books site provides numerous brandable e-books for you to give away after inserting your own affiliate links in them. In fact, Jeff even provides the squeeze pages for you to give them away from! This basic service is free, and there are higher-level services available too if you decide to opt for one of the paid levels of membership. To see what all’s available free, just take a look at Jeff Dedrick’s Viral E-Book site here.

So there you have it. Affiliate marketing will never be easier than just giving away free resources. I’m sure by now ideas for promoting these through your mailing lists, article submissions, blog posts, tweets, podcasts and videos are running through your head – after all, what can be easier to promote than valuable products for free.

Making money as an affiliate just doesn’t get any easier than this, so why not add a few of these to your current affiliate promotions and boost your affiliate commissions almost on autopilot? 🙂 To get started, join the FreePLR Affiliate Program here, then get your free brandable e-books from Jeff Dedrick’s site here.

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