Professional affiliate marketers know that when you are choosing affiliate products and services to promote, you should use extreme care. By not being careful when choosing which affiliate programs to promote, you will be doing a major disservice to your current and potential customers, as well as yourself.

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Successful affiliate marketing involves a bit of front-end research… First, you want to look at the product or service. Is it a good product or service that will solve a problem or fulfill a desire that your market has? Is there are return policy? Is it priced to sell and is there added value? As a customer, is this a product or service that you would by for your self?

Will your customers be served? Is there a customer support ticket system or a toll-free number, as well as a support email address that your customers can use? You do not want to ruin your own affiliate mrketing credibility by offering a product or service that will not serve your customers well, or for which your customers will not be supported properly.

Once you are sure your customers will be well served, it is time to think about yourself and your needs. Is the affiliate commission high enough? Look for affiliate programs that pay at least a 30% commission, and preferably ones that pay 50% if possible. Is there the potential for a residual affiliate income? What about commissions from affiliate’s who sign up under you?

Next, read the affiliate agreement, as well as the terms and conditions. Will you be able to promote the products or services in the way that you choose? How often will you be paid and what method is used for payments. Under what circumstances will you not be paid.

Are sales and clicks tracked, as well as affiliate commissions owed and commissions paid? Is there a support forum for affiliates and/or an easy way to contact the affiliate manager? What about promotional materials? Are you provided with banners, sales letters, ads, articles, and free give-a-ways?

Finding out all of this information shouldn’t take more than just a few minutes of your time, and it is time well spent. Many hours and lots of potential affiliate commissions have been lost simply because affiliates don’t take the time to choose their affiliate programs with care. Your affiliate marketing is a BUSINESS – and like all businesses, doing your due diligence is a necessary part of affiliate marketing success!

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