Granted, making money online with affiliate marketing isn’t as easy as it was a few years ago, but it’s still one of the easiest ways to earn extra income or even build a home-based business for yourself. But it’s also easy to kill your affiliate marketing business potential if you get struck with the S-O-S plague that’s running rampant in the industry today…

S-O-S, or Shiny-Object-Syndrome, isn’t a virus, but it’s sure spread like one throughout the affiliate marketing world and, in fact, throughout online marketing in general. In fact, sites have popped up and become very popular just pushing affiliates to promote every new launch that comes along – often offering a variety of new products every day.

How do you know if you’re suffering from S-O-S? Take a look at what you’ve sent out to your audience for the last week, the last month… Is there a pattern to your messages, a logical flow of resources to help your followers continually build their business or move forward in their niche? Or do your recommendations jump all over the place with nothing connecting them except that each was a new launch, a first opportunity to get a link in front of them?

If it’s the former, you’re legitimately trying to help your audience and leading them towards their own business or personal growth – a recipe for success. If it’s the latter, though, you’re falling victim and taking your fans with you.

What’s so wrong about promoting each new shiny object as it comes along?

1) It makes it obvious you’re in this just to make money, with no concern for the well-being or progress of your followers.

2) It’s not a sustainable business model for affiliate marketing as a business, since there’s no inherent growth trajectory. To succeed in building your business you need to help them build THEIR business, and you already know having them grab a bunch of unrelated products will do them no good.

3) One thing about new launches – by definition, the products are untested. Some will be a hit while others will be a dud. Once a person buys a couple of duds through your link, that formerly hot targeted prospect will be but a faint memory and no longer a source of income for you.

4) These types of products are usually quickly assembled and rushed to market to fill a currently perceived need with little or no thought to longevity. The reason they’re marketed through this type of system is to maximize the immediate return from them – after all, isn’t that why YOU’VE been promoting them too? So all of the effort you put into getting your link out there is rendered useless as soon as it’s no longer a hot item, no longer worthwhile. You’ve effectively cut yourself off from any residual profit potential from the days or weeks you’re pushing these products.

5) Your income stops as soon as you do. You’ve become a hamster on the affiliate SALES wheel instead of a professional in affiliate marketing. And you’re certainly NOT building your home-based business – in fact, quite the opposite. As people tire of the hop-scotching and you lose credibility, you’re also going to be losing opt-ins as they find more value in the messages from your competitors. And as your audience shrinks and your circle of influence dwindles, so will your profits. You’ll find yourself doing more and more work for less and less income. Take a look around online and you’ll see a lot of marketers in that boat now, while more professional marketers sail on by them.

This isn’t to say there’s never a time to promote some of them… If something launches just when you’re in the middle of teaching about the subject you may find it advantageous to get your link out there. Especially if the product is being released by a marketer you know and trust. The point is don’t make them your focus – plan out your promotions, be sure you’re leading your audience towards their goals and use only those that aid you, and them, along that path. As is the case with any marketing your sales, and thereby your profits, will be in direct proportion to how effectively you help your customers along their chosen path.

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Advanced Affiliate Marketing – 7 Ways To Increase Affiliate Marketing Commissions

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved Worldwide.

One thing every affiliate marketing business owner wants to do is find ways to make more money online, yet the truth is that most have overlooked one or more of the most common ways, or have simply stopped using some of the basic promotional techniques that made them successful in affiliate marketing to begin with. So even though you’ve reached a successful advanced affiliate marketing plateau, make sure you’ve neither missed nor forgotten these 7 affiliate marketing tips.

1) Always be building your opt-in lists. Building an opt-in list is usually the most profitable affiliate marketing strategy in terms of both making money online and the highest earnings for time invested. Affiliate marketing newbies often wait too long before building an opt-in list, and affiliate marketing pros often let it slide to lesser prominence in their marketing mix. Either is a major mistake – start building an opt-in list from day one, and never let it slip to secondary priority.

2) Use affiliate marketing blogs as your home base online, and drive as much targeted traffic as you can to your blogs and squeeze pages. Use your opt-in list to drive your affiliate marketing leads to affiliate offers, but use all of your other traffic-generation strategies to get people to your blogs and get them onto your list – turning that targeted traffic into affiliate marketing leads on your opt-in list is the way to build your business most securely.

3) Stay tightly focused on your niche. Yes, you will see great offers on products and services in other niches, but don’t confuse your readership by jumping all over the place. They count on you to be the expert in one tightly focused area, not to inform them of every good product available online. If you want to start promoting products in a different niche as well, create separate affiliate marketing blogs and opt-in lists for each different niche. You know what your affiliate marketing leads are targeted towards, so stick to just that niche every time you contact them.

4) Before promoting any service or product, consider whether it would truly be helpful to the majority of people on your opt-in list. Too often affiliates start basing what they promote on what they can potentially make from that offer instead of what’s best for the prospect. Long term success comes from helping your affiliate marketing leads find the solutions to their problems, not from trying to get them to spend as much as possible.

5) Try to achieve a good price-point balance in your affiliate marketing promotions. Remember that many of the people on your list may not be able to afford products or services costing hundreds of dollars, but also realize that you aren’t going to achieve your dream lifestyle on $2.98 commissions, either. Keep a balanced mix of free, low-end, mid-range and high-ticket products in your affiliate marketing stream to help everyone reach their goals, yourself included.

6) Network heavily, both in person and on the social networking sites. In every industry there’s some truth to the saying that ‘It’s not what you know, it’s who you know’, and affiliate marketing is most definitely an industry where this holds true. From learning new strategies to being amongst the first to hear about new affiliate marketing opportunities and big joint venture launches, having friends in the business is a necessity to be successful in your advanced affiliate marketing activities.

7) Re-invest in your affiliate marketing business. If you’re serious about becoming a super-affiliate you need to operate your affiliate marketing as it’s own business, not just as a hobby or another job. To keep moving forward you’ll need to re-invest a percentage of everything you’re making online. You’ll need various new software programs and memberships, new tools and resources for building your lists, additional hosting for your growing empire, and you’ll need to upgrade your computers every couple of years. Plus, to get known a lot better and meet the people who can help you take your business over the top, you need to attend the live industry events as often as possible and network with the big dogs, plus get into coaching programs or hire a mentor to help you move up faster.

8) And here’s a bonus tip for you… Do a time audit on yourself every so often to see how much time online you’re actually spending building your affiliate marketing business and how much is just time frittered away on other pursuits and interests. If you’re planning on replacing an 8-hour a day job with your own online home business and to make double, triple or ten times what that job paid, you’d better be willing and able to spend a focused 8 hours a day or more on building your affiliate marketing business. After all, if it could be done in just an hour or two a day, why would anyone do anything else for a living?

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Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Affiliate Marketing Training blog, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

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How To Create A Sustainable Work-At-Home Affiliate Marketing Business Through Recurring Commissions!

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved.

When first starting out in affiliate marketing online, most new marketers make the same mistakes – they throw up a few banners and expect to earn great income, they tweet about a new e-book that’s just come out, they post in forums with that affiliate link in their signature and hope for the best.

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While each of those and similar methods may or may not create sales and result in some commissions coming in, none of them are leading toward a sustainable online business model. In order to build a strong, well-oiled affiliate marketing endeavor, it’s necessary to focus on residual income, not simple one-off sales promoted once or twice.

Most successful individuals in the field look for services to promote, services with on-going billing that then pay recurring commissions. Some of the most common of these include web hosting, membership sites, services like autoresponders, etc. These are opportunities that tend to be used by the widest section of your target market, and as such have the highest potential income for you.

It’s simple to see the power of this – if you promote an e-book and it sells, you make your set rate – say 50%. But if you’d sold a site hosting package to someone and they kept their site there for two years, you might have made that same commission 24 times! Retention rates vary by the type of site, with hosting and autoresponders usually keeping their clients longer than the average paid membership site does.

If you promote a site with a retention of 1+ years, for example, and can generate an average of 5 sales per month, you’re being paid for 5 sales the first month, 10 sales the second, 15 sales the third, etc. – you’re still just selling 5 sales per month, but the renewals keep building if the people stay with the service. Likewise, if you stop promoting that service today, you’ll receive a declining amount from your renewals each month, but could potentially go on to receive income from it for a year after you moved on to other projects.

Now don’t pass up on hot opportunities that spring up along the way, but be sure to focus most of your efforts on recurring income possibilities to try and bullet-proof your online business… It’s the best way to make sure your time, money and efforts invested are best reflected in your affiliate marketing success!

About The Author…

Internet Marketing Mentor and Speaker Doug Champigny

Doug Champigny, a.k.a. Captain Affiliate, is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

 

 

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At first glance, affiliate marketing looks like a tough business to prosper in. You may ask how you can succeed and profit from affiliate programs when there are so many other people selling the same products or services. Actually, there are many ways to beat the competition, but the first thing to realize is that the affiliate marketing competition isn’t as fierce as you may think.

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First, you should know that of the people who sign up for an affiliate program, only about 10% of them will actually work to market the product or service. The other 90% either won’t do anything at all, or won’t do anything the correct way. So, your affiliate marketing competition isn’t as fierce as you thought it was.

The question, however, is how you can get ahead of those who are indeed marketing the product or service. Let’s start with your website. Even all of those who are actively trying to market the product or service won’t bother to have their own website or blog and domain name. Simply having these puts you ahead of many of the affiliate marketing wannabes.

Next, look at the sales copy that is used to sell the product or service when someone clicks on your affiliate link. First, is it effective? Will this sales page actually make sales? Second, note that all other affiliates will be directing traffic to a page that is identical to this one, no matter how they do that directing. For affiliate marketing success, write your own sales copy, and put it on your own site, and from there link to the affiliate sales page.

How can you better serve your affiliate marketing prospects and customers? Go the extra mile. Write articles, free reports, and short ebooks and give them away to prospects, and make sure you include your affiliate link. Submit articles weekly to the various article directories as well, and contact e-zine publishers about publishing your articles.

Another effective affiliate marketing strategy is to offer a bonus that nobody else is offering. You will have to create the bonus yourself, but you also have the option of purchasing a resell rights package or product that relates to your niche, and giving it away to customers who order through your affiliate link.

Look at what your affiliate marketing competitors are doing – and make sure that you are doing that and more. Keep a constant watch, and always make sure that you are doing more or offering more than they are, and you should always beat your affiliate marketing competition.

Remember that even though affiliate marketing is an online business, it’s still a business. And like any other business, affiliate marketing success requires time and effort – the more you put into your affiliate marketing business the greater your affiliate marketing success and profits!

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