Archive for the ‘ CPA ’ Category

Beat Other Affiliate Jump Members With Advanced CPA Pages Tactic!

©2009 Doug Champigny. All Rights Reserved.

OK – If you’re a regular reader of this blog, my Internet Training Blog or our e-zines, chances are you’ve already joined the Affiliate Jump CPA Network. By now you should have watched Friday’s video on Creating Affiliate Jump CPA pages, so you know they can be set up in mere seconds, right?

Today I’m going to show you a big-dog trick to beat the other Affiliate Jump memebers, and most other affiliates making money online with CPA ads, by making your CPA pages more attractive to the search engines – and we all know how just a bit of SEO can raise your standings in the Search Engine Result Pages (SERPs) and what a difference that can make to your targeted traffic flow from the engines!

Affiliate Jump CPA Pages: The SEO Problems

On pretty much any web page that’s auto-generated and hosted for you on the new wave of Web 2.0 affiliate marketing membership services (Affiliate Jump, ClickBank Pirate, etc.), the page is ready for you to promote in seconds – but you don’t have access to the html coding for the page to do your SEO on.

Since you can’t build custom meta tags, add in custom Alt text on photos, use title tags in text links, or even do much with the anchor text on links, the SEO value of the page is the same as anyone else’s – and even lower if you’re not one of the first 5 or 10 copies of that page the search engines find. This is the case for the sample page I showed you in that first video, the Work From Home Opportunities page I built in seconds while making that video.

Now, don’t misunderstand, I still highly recommend the system, and not just because it’s already making me money. These days search engine traffic is taking it’s rightfull place in professional affiliate marketing results: just one more piece of the solution. For all but true newbies, it’s no longer the ‘Holy Grail’ of targeted traffic, however. Why just in the Total Traffic Tips webinar I did with Willie Crawford we discussed 15 different ways to drive targeted traffic using Web 2.0 sites.

So giving up the SEO benefits in exchange for Affiliate Jump’s instant CPA approvals, auto-generated ads, auto-generated CPA offer pages et al is still a great trade-off. Even if you could get accepted into tradional CPA networks, had the copywriting and design skills to put together pages they’d approve of and all the rest, this system does in minutes what it took days or weeks to accomplish on your own – just waiting for approval to start usually took days!

Affiliate Jump CPA Pages: The SEO Solutions

But now what if there was still a way to affect the SEO of your pages – minor tweaks in the areas you DO have access to? After all, it wouldn’t take much to step ahead of the pack if all the rest are the same, right? Well I have a treat for you today – a big-dog method of differentiating your pages, customizing CPA pages for better rankings in the SERPs…

Video: Advanced Customization of Affiliate Jump CPA Pages:

Pretty amazing, eh? How simple it is to add all that search engine spider bait to the page, work in a bit of pre-sell for the visitors to the page, make the offer a natural followup to a content page – and still all done in less than 5 minutes!

Here’s the new Work-at-Home Opportunities Page I created in this video – see the difference? Not tough to see why that bit of effort can have powerful SEO benefits, is it? And that bit of pre-sell leads the prospect to the ads after giving them some solid information first. If you’ve been affiliate marketing for long, you know that effective pre-sell multiplies conversion rates – and this should be no exception.

If you’re already an Affiliate Jump member, take a look in your account and decide what you want to use as your CPA offers, then before you begin, choose or write the copy you want to put above the CPA ads. DON’T make it a pitch – make it good, solid, highly-targeted & helpful information relevant to the prospects’ needs if they’re pursuing information about the CPA ads’ field of coverage. And make sure it’s unique, not unaltered PLR you got somewhere. We’re talking potential long-term SEO benefits here, so put the time in to do it right!

And if you’re not already an Affiliate Jump member, now you’re ready to join armed with knowledge to make the membership that much more advantageous to your affiliate marketing efforts. Don’t let Lady Opportunity dance merrily past you – get your Affiliate Jump membership right now and start applying your newfound big-dog tricks today!

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Build CPA Pages Quickly With Affiliate Jump

©Doug Champigny. All rights reserved.

The online marketing community is flocking to the new Affiliate Jump membership site, and with good reason! Mike Filsaime has built a great new resource that opens up Cost Per Action (CPA) marketing to the masses – until now, only those with deep pockets for professional site design had easy access to these highly-profitable income streams.

But easy access to a CPA network’s offers isn’t the only advantage offered by the new site – equally powerful, and maybe even moreso – is the ability to set up websites with targeted offers in under one minute each – yes, I said UNDER ONE MINUTE EACH!

Because I know how hard that is to believe, I’ve put together this video that shows you exactly how easy it is to build CPA sites in Affiliate Jump…

Video: Building CPA Sites in Affiliate Jump

How To Build CPA Websites In Affiliate Jump:

Affiliate Jump lets you build custom CPA pages in seconds – and
custom pages help to distinguish YOUR Affiliate Jump pages from
other members’ CPA pages. Watch how easy Affiliate Jump is!

And that really is all there is to building custom sites with your CPA marketing opportunities already on the page – and as you saw, that page is already live since Affiliate Jump does your hosting for you.

Now you’re bright enough to know right off that this isn’t the panacea amateurs are always looking for, not some big red ‘Easy Success’ button just waiting for them to push it – but it is another important step toward setting up your additional online income streams, this time through marketing CPA opportunities. But it’s still up to you to drive targeted traffic to the pages you’re about to create there – just as you’d have to if you were building a new site yourself from scratch.

The real advantage here, outside of Affiliate Jump getting you access to CPA offers you might not get into otherwise, is that the technical aspects to getting the offer built and hosted online is already taken care of for you. This leaves you to focus on the marketing of the pages – the part of this biz we all love best!

Get your Affiliate Jump account right now and get started right away – you’ll never make a cent online without taking positive, targeted action. And if you need training in how to drive targeted traffic to your new, or any, sites, be sure to pick up our multimedia Top Traffic Tips training bundle too!

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Cost Per Action, CPA Affiliate Networks and Your Affiliate Marketing Efforts

©2009 Doug Champigny. All Rights Reserved Worldwide.

CPA networks, or affiliate marketing operations based on a Cost-Per-Action model, have been around for years, even though they’re seldom discussed in the Internet Marketing arena, and just slightly more often in the affiliate marketing realm. Cost per action, also sometimes called cost per acquisition, is like most other affiliate marketing programs in that you make money from actions taken by targeted traffic your refer to the merchant’s site – but that’s where the similarity usually ends.

To listen to an Audio Version of this affiliate marketing article, click this arrow:

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In regular affiliate programs, the money you earn is a percentage of each sale you make. With CPA offers, usually you’re earning your affiliate commissions based not on sales but on other actions the merchant wants to effect. It can be downloading a free report, asking for a free sample, having free information mailed out to you, getting access to a private members’ area of a website, etc.

As you can see from the above examples, cost-per-action or cost-per-acquisition is usually modeled so that you’re getting paid for free actions taken by the traffic you refer. So if you’re firmly planted in the affiliate marketing mindset, alarm bells are probably going off in your head right now… After all, what kind of shady operation is promising to pay you commissions when you haven’t made any sales? As if they had the money to just give away like that… Yeah, right!

If that’s what you’re thinking, here’s a real surprise for you: almost without exception, these cost per action arrangements are set up by, or on behalf of, some of the biggest offline companies in the world, including insurance companies, travel companies, offshoots of international banking consortiums, etc. These very large, very dependable corporations use cost per acquisition models to get leads from targeted prospects, leads they obviously hope to convert to ongoing clients. Their lead acquisition programs are tested, tweaked, and tested again, and are some of the most closely monitored results of any online activities anywhere.

It’s very important to remember that marketing is much more mature and professional in the offline world than in most of the online world. Look at the highly-varied background of today’s Internet marketers and affiliate marketers – surprisingly few have a solid marketing background or any formal marketing education at the post-secondary level. While many are earning 6, 7 or 8 figures a year online, most couldn’t even secure a junior-level position in corporate marketing departments – especially not on an international scale.

As a result, online marketers look at what they make on each sale and offer a piece of that to their affiliates. Affiliate marketers look at the product, the conversion rate of the salespage, and the percentage offered as affiliate commissions. Everything is based on the current sale in most cases. The closest most come to a CPA model is offering 100% commissions, meaning that really they’re giving away the sale to get the lead. But again, even 100% commissions are based solely on the current sale.

High-level offline marketing, however, is based on the lifetime value of each customer and factors in the ratio of leads to sales, the average retention rate and longevity of client contracts, and the total dollars earned from the ‘average’ customer or client. While this involves a lot of research and number-crunching Internet marketers are loath to even attempt, it allows lead acquisition programs to blow online marketers out of the water in terms of payouts.

Let me give you an example: You have tested and tweaked your back-end system to convert more leads and keep customer retention high, and have a number of related services being offered to your clients on a regular basis to add to the lifetime value of each client. Your base service is $10 a month, the average client stays for four+ years, and average add-on sales over that four years runs to $600 – $150 a year. Once you know that your average client is providing as gross income of $1,080, you subtract the fulfillment costs for the services or products that client receives.
Since most businesses run these programs en masse, the fulfillment costs per individual are generally low.

When the net income per client has been established, attention turns to the ratio of leads to sales. Again, the offline world rules in most cases. Each lead will be sent automatic followups by e-mail and/or by direct mail offline. Assuming the lifetime value is high enough to warrant it, those not responding to the mailouts will then drop onto the company’s telemarketing leads list, and a live salesperson will call to close the sale. Many businesses will then discard the lead if no sale has resulted, but more advanced marketing departments don’t stop there. They’ll keep the prospect on a pre-written autoresponder course providing them with related information and further encourage them to become a client, and some will go a step further by offering them some related gift to keep them interested.

Assuming all of this has been factored in, there will probably be about $350 – $500 profit left in the average lifetime value of a customer. If they’re closing 4 out of ten leads, that then breaks down to a profit of $140 – $200 per lead received. By knowing that, they can decide to pay out $50 – $75 per lead and still have hefty profits from receiving thousands of targeted leads. While traditional affiliate marketing would pay out more over the four-year lifespan, at 30% commission of $3 per month it would take over two years to receive the same $75, and CPA marketers know most effective online marketers would rather take $75 today rather than $144 it takes 4 years to fully collect.

Newer affiliates, not used to the cost per action arena, see it as getting paid $75 to refer people to a $10 per month sale, and try to sign up in droves, often spurred on by e-books about CPA programs that tout the high earning possible from a pay-per-lead program. They don’t realize that corporations are very protective both of their brand’s image and of the quality of leads they receive – remember that the conversion ratio is one of the main factors in determining what they pay per lead. This results in as many as 90% of all applications to CPA networks being rejected, dashing the affiliate’s hopes for big CPA earnings.

In truth, without an existing track record in CPA, or very professionally-designed websites heavy in marketing psychology, most marketers will never get into the CPA networks and have a chance at earning money with cost per action opportunities. New CPA networks are coming online though that raise the bar for average marketers, providing both cost per acquisition offers and pre-designed websites shown to drive the right quality of traffic to the merchants’ sites and opt-in forms. These should finally open the cost per action field up to a great many more online marketers, finally making it a viable way for affiliate marketing businesses to make money online using the CPA model.

If increasing your cashflow from your affiliate marketing and internet marketing activities is of interest to you and you’d like to explore these new CPA networks further, here’s more information on making money with cost-per-action marketing and CPA networks.

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