The POWER OF FREE In Affiliate Marketing – Part Three
©2009 Doug Champigny, http://Captain-Affiliate.com. All Rights Reserved.
Earlier Posts In This Series:
– The POWER OF FREE In Affiliate Marketing – Part One
– The POWER OF FREE In Affiliate Marketing – Part Two
OK – so far we’ve looked at The POWER OF FREE as used as an incentive for the big Resell Rights Fortunes launch, and as used for ongoing prospecting with the free WordPress SEO Blog installer and Mike Paetzold’s free WordPress Q&A. Today let’s look at another way sites are using The POWER OF FREE to help their members on an ongoing basis – this time by creating new free reports each month.
Chances are you already know a lot about using products with Private Label Rights, but in case PLR is new to you, having Private Label Rights means you get the original source code for a product (e-books, videos, audios, etc.) and can alter them as you wish, add your name as the creator of your altered product and so on. As a result, these are usually the most expensive form of rights you can buy for any given product – in fact, most don’t even offer them.
So it comes as no surprise to me that people are flocking to join Mike Steup’s Niche Audio Club. Mike runs a great membership there where paying members get a new audio e-book every month, along with the transcript in e-book form, the site to sell it from and more. But Mike also has a free level of membership where members get just the e-book in text version with PLR each month.
This benefits the free members by giving them a new niche e-book to customize and sell each month, and it benefits Mike by giving him a large free membership base, the more successful of whom will eventually upgrade to his paying service to increase their offerings and profits each month. Mike pays it forward by giving away new free PLR e-books each month, then is rewarded with new paying members as they see how high-quality his materials are and how much they can make with them.
This next example is a completely different animal… Regular readers of this blog know that ClickBank Pirate is one of my favorite new sites, both to promote as an affiliate and as a user of their services. CBP differs from Mike’s site above in that their services are only available to paying members – so how are they using The POWER OF FREE? That’s the key to what they do for their members each month…
As a paying member, each month you get one or more new ClickBank products to promote as an affiliate. CBP provides a free report for you to give away for free that’s related to the product or it’s niche, and designs the professional squeeze page and follow-up system to help you sell the ClickBank product to your prospects – all you do is drive targeted traffic to that squeeze page.
Here’s a few samples of the type of free reports they provide, and the squeeze pages they design for them. Take a look at at least a couple of them so you get the idea (don’t worry, they open in a new window so you don’t lose your spot here):
• Micro Niche Finder and
• ClickBank Pirate itself.
Go ahead and take a look at those if you haven’t yet – you’ll see how professional the squeeze pages are and how the reports are in line with the product being promoted. If you go ahead and grab the free resources there you’ll also find that they are professionally written and first-quality all-round.
So in this case, instead of the members getting free resources, members make their commissions by referring people to free reports THEY can download. A neat twist on The POWER OF FREE, don’t you think?
So in these first three posts on The POWER OF FREE you’ve seen how various sites are using free gifts and free services as incentives to build sales, and how this can benefit you as an affiliate. In the next post I’ll give you concrete steps that you can take right away to put The POWER OF FREE to work for you in your own online marketing starting right away! Be sure to bookmark this blog or subscribe to our RSS feed to make sure you don’t miss it!
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