Archive for the ‘ Becoming A Super-Affiliate ’ Category

Have you taken your affiliate marketing out of the dark ages yet? You know, back in the day when successful affiliate marketing simply meant putting a banner ad on your site and sending out an e-mail? Wow, are those days long gone!

Let’s jump to the bleeding edge of today’s affiliate marketing – are you using VIDEO yet? Every super-affiliate is – but are you? Video is the most powerful tool in your marketing mix right now, so you’d better be…

Unless, of course, you’re willing to settle for scraps over and over again… 😉

Now if you’ve been a long-time fan you know the Captain is a firm believer in online video – from the videos tools package I launched in 2006 to the present, video has been a part of both my Internet marketing and affiliate marketing mix.

Sure, everyone’s pushing video at you lately – but how many are walking the walk? Talk’s cheap online… So let’s start by establishing my street cred in video.
We’ll ignore my making TV commercials when Teri & I owned our ad agency because there’s no online samples, and we’ll leave out my glamour videography because it’s not pertinent to affiliate marketing – even if it IS pretty… LOL

So let’s see…

I already mentioned the Internet Audio Video Pro bundle – but it’s worth checking out if you want to see video of me when I still had short ‘corporate’ hair. 😉

Then there’s my book on podcasting and video blogging – It’s You, Live! Oh yes, and the one called Creating Your Own Videos – pretty obvious what that one’s about…

And not to leave my PLR following out, there’s Converting PLR Videos – a video training series ABOUT editing PLR videos…

OK – so far, that’s all about TEACHING video marketing – but what about USING videos myself?

Well, products like that PLR videos course, my PLR Tutorial videos and the training in my PowerStart Marketing Coaching Program are all video I created, engineered and produced myself…

I know, I know – that’s teaching others how to make and edit videos, and using video for product creation – but you want to talk affiliate marketing, right?

First, think back – I used videos on my blogs to promote ClickBank Pirate here, here, here and here.

Next, look over in the sidebar to the right of this post – see the 5 videos in the Viddler widget? All videos I used to promote the Affiliate Jump launch.

Oh yeah – and I’m not above using other people’ videos in my affiliate marketing strategy either – like the one from Super-Affiliate Rosalind Gardner or the one from iFlash Video that I posted to my Internet marketing blog today…

You get the point, right? Yes, I’m a video expert, and yes, I walk the walk every day – using video to create products, to create training resources, to brand myself world-wide and to stay a super-affiliate no matter what the competition is up to. I can count on one hand the marketers who’ve done more with video than I have, out of the hundreds suddenly extolling it’s values.

Next week I’ll be teaching my PowerStart Marketing students how to create and use videos in their online marketing – the same classes you could be taking in March. Or, you could rush over and get on the pre-launch list for the new iFlash Videos deal – next week they’re going to open their site for JUST FOUR DAYS to let some smart marketers get a custom-made video commercial every month for $50 – and YOU get to tell THEM what the commercial is for!

Why just $50 I don’t know – I wouldn’t create videos for others for $500. Why should I when they make me more than that in affiliate commissions? But I do know Jason Anderson, and I can vouch for his abilities with video – they already make similar videos for ad agencies for a lot more money.

Be smart – book your custom videos each month as soon as the site opens by getting onto the advanced notice list now…

And start using videos in your affiliate marketing mix while it can still help you get to the top – instead of later when you need it to keep from being crushed!

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The Affiliate Marketing Formula That Works Best Right Now

©2009 Doug Champigny. All Rights Reserved.

Affiliate marketing, and in fact the Internet itself, is evolving daily – leaving it in a state of constant flux. So just how is an affiliate, especially one new to affiliate marketing who may still be working at a full-time job as well, supposed to keep up with it all?

First, of course, you should be re-investing in your online business, watching for new training resources from Super Affiliates that you’ve come to trust as providing good solid up-to-date affiliate marketing training materials. And in between, you should be subscribed to their e-zines (e-mail newsletters), visiting their blogs regularly, and following them at sites like MyBlogLog, Technorati and Twitter – especially Twitter since it’s always real-time.

How drastically does the affiliate marketing game change? Just a few years ago it was all safelists, free-for-all pages and traffic exchanges – now Web 2.0 techniques, like blogging and social networking are leaving the earlier strategies in the dust.

Let’s look at the components of recent successful strategies that have made affiliates the most in commissions and prizes and continue to be ultra-effective right now, shall we?

First, almost without exception Super-Affiliates have their own opt-in lists they e-mail offers to; lists tightly targeted to whatever niche they’re operating in. If, for example, they operate in the Internet marketing, travel and Forex niches, they’ll have separate lists targeted to each of those three niches.

And that’s a win-win for the super-affiliate – their lists drive traffic to each new affiliate promotion they attack, and each new promotion is used as another opportunity to build those lists even further. They’ll offer a free download or a free video as an incentive to get targeted people to join their list – that download or video is packed with value, but still functions mostly as a pre-sell vehicle for their current promotion.

So they’ve now gotten the new targeted prospects onto their list, and warmed them up to the subject, service, niche or person they’re currently promoting. A few e-mails later those new prospects will most likely follow an affiliate link to the site being promoted, thus raising sales even higher. The super-affiliate has added more targeted prospects to their opt-in lists by providing great free content upfront, and made more money on the promotion because of it.

On the biggest launches, especially launches for high-ticket items, competition among affiliates is much more excited – and while the tactic above is still employed very successfully, something more is needed to get onto the leaderboard and end up at or near the top of the heap. Once again the answer is providing additional value-added content of good use to your prospective buyers.

If you’re on the mailing list of many top Internet marketers, you’ve recently been deluged with e-mails every time a big new high-ticket launch is announced, especially if there’s a contest for the affiliates. Notice how many of them offer bigger and bigger bonuses if you buy the item through their link? They wouldn’t keep doing that if it didn’t work, but it does – big time!

Why is it so successful when it’s so transparent a ploy? Because the customer doesn’t care WHY the bonus is being offered, they just care that they’re getting the product they want to buy and a lot more helpful resources to go with it for no extra cost. This makes the purchase more valuable to them because it provides them with more of what they want and need – they could care less about your affiliate marketing commissions.

So when we boil it all down to basics, what’s working best in affiliate marketing right now is delivering value added reasons to buy through your link while using that extra content to build your targeted lists for future promotions. Since the business never stands still, not too far down the road that will be replaced by the next system, but for now this is where you want to focus your affiliate marketing efforts!

That’s why I love the new MRR and PLR membership site from Socrates Socratous that launched this week at http://www.Resell-Rights-Fortunes.com – the first membership site that’s searchable by both keywords AND the products rights at the same time. For the first tactic above, a keyword-targeted search just for resources you can give away gives you the free report or videos to offer as an incentive for prospects to sign up – and by using one that’s based around the same keywords as the products you promote, you ensure that signups are from your target market audience.

Similarly, now you can do a search for keyword-targeted resources that both can be bundled together and can be used as a bonus for paid products, and compile your big bonuses to give away to those buying through your affiliate links, providing you with the necessary bonus package to offer for that big launch.

At this point in time, Resell Rights Fortunes is one of the most powerful resources for anyone even THINKING of getting into affiliate marketing, and a must-have tool for the arsenal of anyone targeting super-affiliate status. And if you’re already making money as an affiliate, take the OTO at the site and take the lifetime membership – you’ll have access to the site for as long as it’s online without ever paying another cent, a very valuable bonus should cashflow get a bit tight at any point down the road.

Oh yeah – and they have a killer affiliate program themselves, so take the lifetime membership or the monthly plan, and use the affiliate commissions to repay yourself for the outlay! All I ask is that you buy Teri & I a drink the next time you see us at a live seminar or convention for pointing out so valuable a resource and showing you how to use it! 😉

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Every super-affiliate has a powerful opt-in list they can send their affiliate marketing promotions to. And every other affiliate wants to achieve that same level of affiliate marketing success. So it’s obvious that effective affiliate marketing has to include several successful list-building campaigns, preferably running simultaneously to ring forward the income horizon from your lists.

But full-time affiliate marketers are relatively rare – even most super-affiliates have their own products to market too, or are running membership sites or affiliate coaching and mentoring programs. Some of us are involved in all aspects of the above. And since affiliate marketing is the easiest and least expensive way of starting a business online, the bulk of all affiliate marketers are newbies – some of whom still aren’t even aware that building your targeted opt-in list is one of the cornerstones in the foundation of every successful affiliate marketing business. In an earlier post I refered to affiliates not building a list as The Biggest Affiliate Marketing Mistake Of All, and from the comments left by the affiliates who read the post you’ll see every one of the agrees.

There are a number of ways to build your opt-in list as an affiliate, and you should be using as many of them as your wallet and time availability will allow you to. That doesn’t mean go deep in debt to build your list – there’s no need to. Start with the free resources proven to build lists, then use the money as it comes in to try some of the more expensive methods – but keep your free list-building activities going on throughout, since there’s never a good reason to turn down free targeted traffic or free targeted opt-ins – even at the top of the affiliate marketing game, we still love them all! 🙂

Over the next few days the Captain is going to bring you a number of ways to build your affiliate lists, so be sure to bookmark this blog and return regularly, or better yet subscribe to the Captain Affiliate RSS feed if you have a feed reader you use. Some will be free methods, some will have a price attached – but all are tested and true methods of building your opt-in lists. Use as many of them as you can, and stay with them – you’ll see your lists growing daily and along with them, your affiliate marketing commissions.

For today, the Captain wants to point you to two necessary pieces of software – neither is free, but both are very reliable and powerful. First up is your professional autoresponders – the software that keeps track of the people on your list, and sends them your e-zine or e-course each time. Obviously you can’t send out 1,000, 10,000 or 100,000 e-mails in a day manually, so professional autoresponders are a must.

Your choice of autoresponders is critical – avoid the free services like the plague! Either they tack other people’s ads on top of your mailings, like the big places do with their free accounts, or they are small-fry who will eventually go broke and your list will disappear right along with their system. I recommend Hosting4Marketers.com, the service I use for over 80% of our daily mailing.

Why them? Because they’re the most reasonable of the pro services, and give the most bang for your buck. For about $20 a month you get hosting for up to a dozen small sites (You’ll see why you need this in future list-building posts), unlimited pro autoresponders, and even an affiliate program of your own should you decide to sell your own products later on. And your rate doesn’t rise as your list grows, like it does at the services that only give you the autoresponders.

The second piece of software you need is a way to capture subscribers when you send people to your affiliate links. This software is called the Power List Pro, and it lives up to it’s name… Not only does it give you a number of popups you can use on your own site, but you can use them on other people’s sites too, believe it or not.

Here, let me show you… Here’s a link to one of my friend Liz Tomey’s sites – don’t worry, it opens in a new window. See my opt-in form at the top-right of this blog? Now follow this link and wait a couple of seconds to see what happens – then close that window and c’mon back to read on. Here’s the link: Proof That It Works.

Pretty nifty, eh? So now you can be building your own list each time you promote an affiliate link – how sweet is that? So arm yourself with those two tools – your Hosting4Marketers.com account and your copy of the Power List Pro software, and play around with both til you get the hang of them.

Tomorrow I’ll start showing you EXACTLY what strategies to use to build tightly-targeted, highly profitable affiliate marketing lists – see you then!

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Affiliate marketing on Twitter, or anywhere else for that matter, has certain techniques and tactics that make one more successful than other affiliates. For example, affiliates following the Advanced Twitter Marketing System are going to do better than those following common Twitter operating practices.

But what many people forget is that affiliate marketing, and all Internet marketing in general, is a business – and like any business, you’ll never get more out of it without putting more into it! Unsuccessful affiliates look to the super-affiliates and figure either they’re just lucky or they have some secret trick they use…

Well, truth is they do have a trick – but it’s no secret. It’s called hard work! Far too many would-be affiliates fail because they either don’t put in the effort it takes for successfull affiliate marketing, or they are putting in effort, but with no discipline to keep them on track and avoiding time-wasting and commission-shrinking activities.

Let me demonstrate a perfect example – the launch of the Advanced Twitter Marketing System. The product launched 1 week ago today, and 12 affiliates have sales there in that week. Mike Paetzold is in first place, followed closely by Joel Osborne – and they’re both far well ahead of the other 10 affiliates.

Now the playing field started out level – all of the Team Champigny affiliates had access to the Advanced Twitter Marketing affiliate resources. All of those with sales so far have been blogging it, tweeting it, some have put buttons and banners on their sites or blogs and others mailed it to their e-zine lists. Some of the affiliates behind Mike & Joel are newbies, while others are pros with bigger lists and more experience. They both have other sites, products and affiliate programs they promote, so it’s not that they have more time available – although both ARE full-time Internet marketers.

Based on all of that, they should be about middle of the pack, right? So what shot these two to the lead right off the bat and kept them there? How did they achieve super-affiliate results with their promos to date? BOTH TOOK THE EXTRA STEP TO BE SURE THEY SUCCEEDED IN THEIR AFFILIATE EFFORTS!!! Rather than just settle for the same amount of effort the others put in, and settle for the same income as the others, both went one step beyond what any of the others has done so far!

What type of extra effort does it take to lead in affiliate programs? Here’s what they did to pull out in front: Mike Paetzold held a teleseminar where he interviewed me about the Advanced Twitter Marketing System and then opened up the lines for a callers’ Q&A session, and made the replay available here. Joel Osborne recorded an interview on the subject and made it available here, then also recorded an affiliate video and put it online at YouTube. Each also created related bonuses to give away to those buying the Advanced Twitter Marketing System through their links.

The results speak for themselves – Mike and Joel pulled well ahead of the pack the very first week out of the starting gate, and created resources that will continue to build their response as time goes on. They used Twitter & their e-zines to get sales started immediately, followed up with their recordings for both instant and long-term sales and used blog posts the same way. As a result, they’ve made more affiliate commissions from the Advanced Twitter Marketing launch than any of the other affiliates. As I write this, both show up in the first 2 pages of results for Advanced Twitter Marketing on Google as well, meaning they’ll continue to draw targeted traffic – and additional profits – from the search engines as time goes on!

So the next time you see some super-affiliate buying another house, another sports car or another yacht, instead of being envious or figuring they’re just lucky, remember Mike and Joel – and how with not much extra effort they pulled ahead – just because they DID put that extra effort in. If you want the great perks that affiliate marketing affords the super-affiliates, watch what Mike and Joel do and be just like them – successful!

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