Archive for the ‘ Affiliate Success Strategies ’ Category

Affiliate Marketing 2011 – Affiliate Marketing Predictions For 2011

© 2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

Affiliate marketing in 2011 will require more effort but should lead to higher residual affiliate commissions for those who put in the effort to start affiliate marketing correctly.

Earlier today I posted my Internet marketing predictions for 2011 – if you haven’t read that post, please do before carrying on reading here. Not only does it give a lot of background on the basis for those (and these) predictions for 2011, but there’s also an important case study on blogging for affiliate marketing and Internet marketing in general.

Let me preface the following Affiliate Marketing Predictions for 2011 by separating affiliate marketers into two groups – the wannabes who have bought into the push-the-button-and-make-millions-with-no-effort-or-experience myth and serious affiliates intent on building a stable online income, either to become self-employed entrepreneurs or simply to create an affiliate marketing income stream as a supplement to their current offline earnings.

In 2011 the former group will find reduced returns that continue to drop throughout 2011, and we’ll ignore them in this post. If you believe you can make a good income or reach super-affiliate status with little or no effort, stop reading now – you’re just wasting YOUR time and MY bandwidth. But if you’re less gullible and realize there’s great money to be made online but that it requires time, effort and a reasonable investment in your own future, read on – this post is for you!

2010 Was a brutal year for most affiliate marketers, as response to mailings dropped and people dropped out of membership sites in droves. Not those who were using and making money from the memberships, but the 50% or so who sign up, seldom or never use the sites, but also don’t bother to cancel – this year they did.

Not everyone saw major problems with affiliate marketing in 2010 – and those who did well point to the solutions for affiliate marketing in 2011. Those who combined effective pre-selling with a diversified marketing mix set up affiliate marketing funnels that led to, and will continue to lead to residual commissions that continue long after the affiliate has moved on to other projects.

Forget about the ‘wild west’ days of affiliate marketing in the 1990’s and most of the first decade of 2000 – 2009 when you could just choose any product at random from ClickBank, send out your e-zine promoting it and be finished for the day, knowing the commissions would come pouring in. Same for jumping from big JV launch to big JV launch, simply sending out the same canned pitch as 50 or 100 other marketers. Successful affiliate marketing in 2011 will require more planning, research and effort than that.

Don’t misunderstand – affiliate marketing will remain the easiest way for someone to start a business online, and the sky’s still the limit for what you can earn in affiliate commissions. But to achieve those lofty super-affiliate incomes you’ll have to convert your affiliate marketing efforts into a professional and polished business, not just a haphazard collection of promotions. And you’ll need to pay more attention to testing & tracking in 2011, to be sure you’re using your time and energy in the most effective way possible.

If you’re already groaning at the idea of the extra work, re-examine your goals to be sure you’re not really in the first of the two groups mentioned above. If it hasn’t already become obvious to you, 2011 will hammer home that affiliate marketing part-time or full-time is a BUSINESS, and you’ll need to make sure you operate your online business that way. Salespeople focus on getting THIS sale – marketers focus on building sales volume in a sustainable fashion over the long term. Yes, anyone can be an affiliate – but only those willing to invest the time, sweat-equity and at least some capital will be able to build a solid affiliate marketing business that can sustain them long-term.

Credibility in Affiliate Marketing

Forget the days of sending out just anything or promoting a product just because it pays a high commission. In fact, when you get an invite to a JV launch that focuses on how much you make per sale or the prize you can win, simply delete the invite without wasting your time clicking through. If the product is truly useful and of benefit to your target market, they’ll focus on how good the product is instead – telling you how much you’ll make because it’ll be an easy sell since it delivers so much value for the price.

Too many people are starting to see affiliate marketers in the same light as the offline world views used car salespeople, but acting professionally can keep you from being tarred by that same brush. For proof, look at the reputations of super-affiliates like Rosalind Gardner and Willie Crawford – both have huge followings that love, trust and respect them – and trust their product recommendations completely.

So how did they get, and continue to earn, that respect and credibility? First, they check out any product before they promote it – both to ensure it’s high quality and that it over-delivers value for the price and, more importantly, that it will help their people in their online pursuits. Recommend just one or two poor products and your credibility plunges – recommend good products that aren’t of help to your followers and your affiliate commissions plummet.

So rule #1 for affiliate marketing in 2011 is to never recommend a product you haven’t checked out first. Yes, this means investing a bit to get the product yourself first. But if it’s the right product you’ll make that back many times over when you promote it, and if it isn’t then it was a cheap price for protecting your reputation and credibility and keeping the trust of your hard-won audience.

Residual Affiliate Marketing Commissions

Historically, the way to residual commissions has been to promote great services or memberships that continue to pay you as long as your referral stays a part of the site. For example, in 2010 we received ClickBank cheques every month from promoting ClickBank Pirate and Affiliate Silver Bullets, a cheque every month from Socrates Socratous at Resell Rights Fortunes, and affiliate commissions via PayPal from Viral E-Book Explosion, Hosting4Marketers and Expert WordPress.

But 2010 saw the trend to people being more leery of joining membership sites, or joining and then leaving sooner. In tough economic times caused by the global recession, your target audience will be less likely to commit to ongoing payments than they will to paying a one-time price for a product, except for necessary services like hosting and autoresponders. So what you need to do is create your own recurring commissions from products and services that only charge, and pay out, once.

How do you do that? By creating resources online that presell the product and sending traffic to that page using your long-term traffic tools like your blog, social bookmarking, article marketing, podcasts and videos, etc. For examples, see my Advanced Twitter Marketing Blog and Road To Twitter Success website, both of which exist to promote my Advanced Marketing on Twitter e-book and various Twitter-related affiliate opportunities. Another example is my Simple ClickBank Profits Blog. Even if I never touch those sites again, they’ll still get traffic, will still be in the search engines and will continue to generate recurring affiliate marketing income streams for us.

Affiliate Marketing Pre-Selling

As stated above, pre-selling is becoming more and more a part of affiliate marketing success. Lets look at the two reasons for this…

As an affiliate, your job isn’t to sell the product or service – that’s the merchant’s job. Yours is to deliver targeted traffic to the site, traffic that is liable to buy the product. But what if a great product has a salespage that sucks? You’re not making any commissions. Even a great salespage may not convey all the benefit of a product, or may go over the top in it’s description of the benefits and ease of use and make the prospects cynical of it’s claims.

By putting up a few blog posts on the product and it’s benefits, or building a small site outlining the problems prospects face and the solutions the product provides, you’ve ‘warmed your audience up’ to the product, and can now send them through to it via your affiliate link in a much more receptive mood. Trying to do all that in your e-zine is sure to run afoul of the junk mail filters, and even if it got through it’s often buried under dozens of other marketers’ e-mails. Plus, your audience either takes action right then or forgets about it quickly, stopping it from being viral or producing recurring commissions.

And that brings us to the second reason for effective affiliate marketing pre-selling – your ongoing and growing sphere of influence. People signing up to your optin list don’t know what you sent yesterday, last week or 6 months ago. But your blog visitors can look over your posts on any topic, and visitors to your pre-selling sites will always see the information since that’s all that’s there.

Another powerful pre-selling strategy is to write short 5 – 10 page reports that provide useful and helpful info to your target market (NOT salespitches) and end them with a recommendation and your affiliate link. You can offer the free report through a squeeze page to build your opt-in lists or just give it away to achieve even wider distribution. Be sure to include a squeeze page in the download so others can distribute it to build their own lists – without that added incentive they probably won’t pass it along. Most won’t pass it along anyway, but those who do will be spreading your branding and your affiliate link in the report.

Driving Targeted Traffic For Affiliate Marketing In 2011

The bulk of the targeted traffic you send to your affiliate links should come from your e-zine and your blog. That hasn’t changed – but what has changed is the strategies and techniques you use to drive that traffic to your blogs, pre-selling sites and squeeze pages.

Your blog can attract a lot of traffic all on it’s own if it’s done right. Be sure you’re using a good SEO plugin, keep your blog tightly focused to one niche only, and use the standard keyword strategies in deciding what to blog about, what to title your posts and the actual content as well, aiming for search-engine-friendly posts that still read properly and deliver true value to your blog readers.

After each posting be sure to bookmark your post to the social media. Plugins will tie your blog post to your Twitter account, FaceBook Account, LinkedIn, MyBlogLog, etc, giving you much wider exposure with no additional work on your part – and those links can also be backlinks that help the search engines find and spider your post that much more quickly! Also use plugins to make it easy for your readers top promote posts they find helpful – like the ones on this page for FaceBook, Twitter, Google Buzz, LinkedIn, etc.

Long-Term Traffic Resources
Use a variety of methods to drive targeted traffic to your blogs. Submit articles to the directories, podcasts to iTunes, Podcast Alley, Podcast Ready, etc, and videos to YouTube, Viddler, etc. Do teleseminars and webinars on your own and/or with niche experts you’re interviewing – then use the recording as a giveaway to drive that audience as well. From time to time build a Squidoo lens, a HubPages hub, a Google knol or a WetPaint site, again pointing them to your blog.

“Sure – But where do I find time for all that???”

I heard that… And the answer is one of the things that’s changing for Affiliate marketing 2011. The online marketing case study I wrote about earlier shows that you’re further ahead doing SOME of each of these methods than you are focusing on just one or two. Instead of blogging 7 days a week, blog two days a week and use the other days for the other traffic-generating activities. Instead of writing 5 articles today, write one, then record it as a podcast & use both to make a video version of it.

While each activity gets less attention than it would if you focused just on it, the overall effect is you build up an empirical body of work in all different markets, all linking back to your blog. As I write this, when I Google “Doug Champigny” I get over 75,000 results in Google – think that brings me a bit of traffic on a residual basis? 😉

A Word On Blog Commenting…

As a final note, a quick spotlight on blog commenting. Not the spam blog commenting by those nonsensical ‘auto-comment-posters’, but true blog commenting where you go to the site, read the blog and leave a legitimate comment that directly relates to the post in question. I’ve been truly surprised by the traffic those have started to generate for me, especially those using the CommentLuv plugin. Plus the volume of Google Alerts I get on those makes me wonder if Google is now ignoring the black-hearted ‘no-follow’ tag that WP uses as standard coding on WordPress blogs. (If you haven’t installed the DoFollow tag on your blogs, do it right now!) So be sure to add blog commenting on blogs related to your niche as of of your regular promotional activities for Affiliate Marketing in 2011!

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Maximizing Your Residual Affiliate Marketing Commissions

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

Eventually every successful affiliate marketer realizes that promoting affiliate offers that pay residual commissions is a great way to boost your affiliate commissions – web hosting, autoresponders, membership sites and the like can pay out month after month from one original sale. In fact, any affiliate sale that leads to the buyer paying monthly fees should lead to residual affiliate commissions unless they’re set up on a cost-per-acquisition-based front-end-loaded commission structure.

Residual affiliate commissions are the best way for an affiliate to build their income long-term, since each month you’ve got residuals commissions coming in on top of the commissions you’ve made that month. Until you reach the advanced affiliate marketing strategies, though, most affiliates don’t make as much as they should from such offers.

To listen to an Audio Version of this affiliate marketing article, click this arrow:

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The reason is simple – they treat their residual affiliate commissions offers the same way they do the more common one-off sale offers. They promote it two or three times to their list, blog about it and then move on to the next offer, and this myopic view of how to promote residual commissions offers means they’re leaving a lot of potential profits still lying on the table waiting for a more advanced affiliate marketer to pick them up.

These offers usually pay the most for your time invested, since you usually continue to make affiliate commissions for months, even years, after you promote them. As such, these are the offers you should be spending more time on than most. Sending it to your list and blogging about it should be just the start of your advanced affiliate marketing mix for residual commissions offers – after all, the effect of the e-zine promos only lasts a few days at best, and your blog probably only reaches less than 1% of your potential target market.

Residual affiliate commissions can be maximized by using every long-term traffic building technique you know, from article marketing and social bookmarking to podcasting, video marketing, forum marketing, etc. It’s also a good time to considering using pay per click (PPC) advertising, since the lifetime value of each sale is higher than most single sales opportunities. Just be sure you calculate the average duration that each sale is sticking with the service or site so that you don’t over-bid on your PPC – it’s easy to lose money on a pay per click campaign if you don’t know what you’re doing and track your results closely.

But by using all of your advanced affiliate marketing arsenal, you can build up a strong funnel to continue leading targeted prospects to the site long after you’ve moved on to other promotions, leaving your long-term systems in place to keep you earning residual affiliate marketing commissions for some time to come!

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Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Start-Affiliate Marketing WetPaint site and at Affiliate Marketing Revealed, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

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Using A Blog As Your Affiliate Marketing Web Site

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved.

One of the most powerful tools for affiliate promotion is your affiliate marketing web site, and with today’s online technology a blog is usually your easiest and best choice.

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Self-hosted WordPress blogs are easy to set up, easily updated and can be indexed in many directories beyond the traditional search engines automatically. This makes doing SEO for your affiliate marketing web site much easier and lets you focus that much more of your time on other affiliate promotion strategies.

Building a money-making blog using affiliate marketing involves everything from the ads in your sidebar to the topics you write about. By keeping all your posts targeted to the particular audience you’re targeting you can build a following and start to warm them up regarding the products and services you’ll be offering them in your affiliate promotion.

Further, you can use ads and posts to drive targeted traffic to your squeeze pages and opt-in forms, thus building your affiliate marketing list at the same time. This dual purpose – building your list and demonstrating your expertise within your target niche, will constitute the bulk of your affiliate marketing work online, and can go a long way towards making affiliate marketing pay for you.

Your affiliate blogging also gives you a home base online, a great place to drive targeted prospects to from your article marketing, podcasting and affiliate marketing video efforts. While your site is designed to be a traffic magnet on it’s own, sending additional web site traffic to it using these techniques and the various Web 2.0 sites that allow business networking will help a lot for making money affiliate marketing.

Using affiliate marketing to make money online, especially with your own affiliate marketing web site, is one of the most common ways to start a home business – and setting your site up right, hooking it into the various Web 2.0 sites and using strategies like Twitter affiliate marketing to drive targeted prospects to your web site should make your affiliate marketing pay that much sooner.

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How To Create A Sustainable Work-At-Home Affiliate Marketing Business Through Recurring Commissions!

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved.

When first starting out in affiliate marketing online, most new marketers make the same mistakes – they throw up a few banners and expect to earn great income, they tweet about a new e-book that’s just come out, they post in forums with that affiliate link in their signature and hope for the best.

To listen to an Audio Version of this affiliate marketing article, click this arrow:

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While each of those and similar methods may or may not create sales and result in some commissions coming in, none of them are leading toward a sustainable online business model. In order to build a strong, well-oiled affiliate marketing endeavor, it’s necessary to focus on residual income, not simple one-off sales promoted once or twice.

Most successful individuals in the field look for services to promote, services with on-going billing that then pay recurring commissions. Some of the most common of these include web hosting, membership sites, services like autoresponders, etc. These are opportunities that tend to be used by the widest section of your target market, and as such have the highest potential income for you.

It’s simple to see the power of this – if you promote an e-book and it sells, you make your set rate – say 50%. But if you’d sold a site hosting package to someone and they kept their site there for two years, you might have made that same commission 24 times! Retention rates vary by the type of site, with hosting and autoresponders usually keeping their clients longer than the average paid membership site does.

If you promote a site with a retention of 1+ years, for example, and can generate an average of 5 sales per month, you’re being paid for 5 sales the first month, 10 sales the second, 15 sales the third, etc. – you’re still just selling 5 sales per month, but the renewals keep building if the people stay with the service. Likewise, if you stop promoting that service today, you’ll receive a declining amount from your renewals each month, but could potentially go on to receive income from it for a year after you moved on to other projects.

Now don’t pass up on hot opportunities that spring up along the way, but be sure to focus most of your efforts on recurring income possibilities to try and bullet-proof your online business… It’s the best way to make sure your time, money and efforts invested are best reflected in your affiliate marketing success!

About The Author…

Internet Marketing Mentor and Speaker Doug Champigny

Doug Champigny, a.k.a. Captain Affiliate, is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

 

 

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