Archive for the ‘ advanced affiliate marketing ’ Category

Advanced Affiliate Marketing – Using Social Media For Affiliate Marketing

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

Advanced affiliate marketing requires both a good knowledge of marketing and a constant eye on the trends online. Unless you’re aware of the online trends you’ll always end up as a ‘me-too’ marketer that catches on to new avenues only once you see other marketers already succeeding in that arena.

Perhaps the best example of that to date is the emergence of the social media sites, web 2.0 sites and the other various social marketing platforms that have risen to prominence in the last couple of years. Many Internet marketers and affiliate marketers either ignored social media for too long, or jumped in early, couldn’t figure out how to monetize their activities there and so abandoned their social networking activities.

Prime examples here are Twitter and FaceBook, two of the most popular web 2.0 properties. Twitter is a micro-blogging platform limited to 140 character posts, while FaceBook is a true online networking community where users connect, comment on each others’ posts, display videos and photos, play games and socialize with their ‘friends’ – other users they’ve decided to follow there. FaceBook alone has over 400 MILLION users, and any marketing pro can tell you that a demographic of that size represents a valuable target market in dozens, if not hundreds of niches. So the issue is not does a market exist on these sites, but how do you utilize the social media in your affiliate marketing mix?

Look to see who the people are that use each site… What age group, what income group, what segment of the general population? Most people will be surprised to learn that most of these sites attract better educated, older and upwardly mobile users rather than the ‘kids’ they believe are the majority on social networking sites. FaceBook stats recently released show 80% of those playing the games there are women in the 30’s & 40’s – a far cry from the stereotypical online gamer.

 


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So once you’ve established that various social media sites are worth targeting, it becomes your task to determine how to do that effectively. Understand that social networking and social media are named that for a reason – while using the sites your prospects aren’t shopping, they’re being social. Attempts to use hard-sell tactics directly on these sites will at best result in mediocre results, and at worst either get you ignored or banned altogether depending on the sites.

Profiting with your affiliate marketing using the social media sites is a 2-step process. First, you write informational, solid-content posts on your affiliate marketing blogs on topic you feel will attract your targeted prospects from these sites, or build great reports on those topics and make them available free from your squeeze pages. You then let them know that this information is available to them for free, and provide the link so that those who are interested can get to your sites. Once they are on your blog or your opt-in list they can now be regarded as any other visitor or opt-in – if your information is helpful and well presented they’ll hang around, otherwise they’ll be gone in one click of their mouse.

Do the same with the articles you submit to the directories, with your Squidoo lenses, with your WetPaint sites, Hub Pages, etc. You can set your Twitter stream to show up automatically on social networking sites like LinkedIn, FaceBook and Google Buzz, so that tweeting your links to your articles and pages has those links show up all over your social media accounts as well – and plugins exist to automatically tweet each blog post you do too.

Additionally, don’t forget that video directories like YouTube and Viddler, web 2.0 sites like Twitter, article directories like EzineArticles and a raft of other social media sites produce RSS feeds of your content as well – embed these on social media sites that allow feeds and remember to submit those feeds to the various RSS directories too. In each case, you’re multiplying the effects of your affiliate marketing efforts with very little additional work, and the results continue as long as you’re producing new content for your feeds.

But go into it realizing one thing about social media marketing and social networking – if all you’re doing is putting your links out there in front of people on a regular basis, you’ll see some results and be building backlinks for the search engines to find, but many people will ignore most of what you post since they don’t ‘know’ you. To maximize your results from social marketing, be sure to interact from time to time with those you meet there, and put a reasonable amount of effort into building your following on each site. In other words, to maximize your affiliate marketing success with social media and social networking, socialize and network!

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Marketing mentor Doug Champigny is the author of Advanced Marketing On Twitter and has recently expanded his Internet Marketing PowerStart Coaching program to include more instruction on both affiliate marketing and social media marketing. To maximize your online success enroll in the PowerStart coaching program today or watch for live appearances by Doug Champigny as a featured speaker at a marketing convention, seminar, workshop or conference in your area soon!

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Why Advanced Affiliate Marketing Pros Love Cookies

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

It can be said without fear of contradiction that advanced affiliate marketing pros love cookies – and we’re not speaking here of chocolate chip cookies, although those are almost as universally loved. No, these cookies are small files affiliate marketing software places on the computers of each prospect who clicks through to a marketer’s web site using an affiliate’s link.

The purpose of these affiliate marketing cookies is to track which affiliate referred each prospect so that the correct affiliate can be credited when any sale is made. That’s how merchants know how much affiliate marketing commission to pay each active affiliate each month.

But just as in the bakery world, in affiliate marketing not all cookies are created equally – or at least their effect can and does vary widely. For example, most of the big affiliate directories use tracking cookies that only track for that one product. If you, as the affiliate, refer a person to the salespage and that prospect buys the product, you get your commission. But from that point on the marketer now directly contacts the buyer and you’re out of the loop on any further purchases that buyer makes.

Some of the more advanced private affiliate systems, however, place affiliate marketing cookies that stay valid for weeks, months or years and apply to all of that merchant’s products. As such, once an advanced affiliate marketing pro has referred an affiliate marketing lead to the site, any and all future sales are also credited to that affiliate’s account, leaving room for them to make money online on products they’ve never promoted or aren’t even aware of yet.

Smart advanced affiliate marketing pros watch for these programs and promote the sites using them more often – after all, why run a heavy affiliate marketing promotion to make commissions on one product when you can make that initial sale and then have the merchant refer other sales through those same affiliate marketing leads for you? As long as those affiliate cookies make advanced affiliate marketing pros more money with no extra effort, you know they’ll keep on loving those affiliate cookies!

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Super-affiliate marketing mentor Doug Champigny uses and recommends the affiliate program at Hosting 4 Marketers for all serious online merchants. For affiliates looking to make money online, Doug teaches newbies and affiliate marketing pros alike how to use these advanced strategies through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

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Maximizing Your Residual Affiliate Marketing Commissions

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

Eventually every successful affiliate marketer realizes that promoting affiliate offers that pay residual commissions is a great way to boost your affiliate commissions – web hosting, autoresponders, membership sites and the like can pay out month after month from one original sale. In fact, any affiliate sale that leads to the buyer paying monthly fees should lead to residual affiliate commissions unless they’re set up on a cost-per-acquisition-based front-end-loaded commission structure.

Residual affiliate commissions are the best way for an affiliate to build their income long-term, since each month you’ve got residuals commissions coming in on top of the commissions you’ve made that month. Until you reach the advanced affiliate marketing strategies, though, most affiliates don’t make as much as they should from such offers.

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The reason is simple – they treat their residual affiliate commissions offers the same way they do the more common one-off sale offers. They promote it two or three times to their list, blog about it and then move on to the next offer, and this myopic view of how to promote residual commissions offers means they’re leaving a lot of potential profits still lying on the table waiting for a more advanced affiliate marketer to pick them up.

These offers usually pay the most for your time invested, since you usually continue to make affiliate commissions for months, even years, after you promote them. As such, these are the offers you should be spending more time on than most. Sending it to your list and blogging about it should be just the start of your advanced affiliate marketing mix for residual commissions offers – after all, the effect of the e-zine promos only lasts a few days at best, and your blog probably only reaches less than 1% of your potential target market.

Residual affiliate commissions can be maximized by using every long-term traffic building technique you know, from article marketing and social bookmarking to podcasting, video marketing, forum marketing, etc. It’s also a good time to considering using pay per click (PPC) advertising, since the lifetime value of each sale is higher than most single sales opportunities. Just be sure you calculate the average duration that each sale is sticking with the service or site so that you don’t over-bid on your PPC – it’s easy to lose money on a pay per click campaign if you don’t know what you’re doing and track your results closely.

But by using all of your advanced affiliate marketing arsenal, you can build up a strong funnel to continue leading targeted prospects to the site long after you’ve moved on to other promotions, leaving your long-term systems in place to keep you earning residual affiliate marketing commissions for some time to come!

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Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Start-Affiliate Marketing WetPaint site and at Affiliate Marketing Revealed, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

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Advanced Affiliate Marketing – Creating Residual Streams of Affiliate Commissions

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

The holy grail of affiliate marketing is residual commissions – making money month after month or year after year from one initial sales effort. Most notable amongst affiliate offers paying residual commissions are website hosting plans, autoresponder services and membership sites, many of which charge a monthly fee and pay affiliate commissions for the lifetime of the account. Nothing is nicer than going into a month knowing you already have hundreds or thousands of dollars coming in that month before you’ve started doing any promotions. Retention rates vary widely amongst such sites, from a few months in a membership site to the years many people stay with their hosting company or autoresponder company, assuming the service is good of course.

But recurring billing is not the only way to earn residual streams of affiliate commissions, however. You can build ‘set-and-forget’ systems to bring in commissions from one-off sales too, again often lasting into many months or years after your efforts to promote them. The trick here is to set up ongoing traffic systems that will continue to generate affiliate marketing leads and direct them to the salespages.

To do that, first set up your affiliate marketing funnel with an opt-in to an autoresponder e-course that promotes the product in question. Next you have to decide which traffic sources will bring in the long-term targeted traffic needed to create an ongoing stream of affiliate marketing leads.

Sites like Twitter and FaceBook are extremely busy, but they’re also based on a steady stream of posts, which means your message scrolls off the main pages in minutes or hours. But blog posts, podcasts, videos, articles, etc. stay online and available for the long term, as do Squidoo lenses, Google knols, Hub pages and the like. These are the sources of the long-term targeted traffic needed to build opt-in lists with a steady stream of affiliate marketing leads. And that steady stream receiving your promotional e-course is the foundation of your recurring stream of affiliate commissions.

To make it easier for you to get started, pick up these 5 list-building reports with PLR – each comes with a professionally-designed squeeze page, confirm page and download page, so most of the work is already done for you. If you don’t yet have a professional autoresponder service or a place to host your new pages, I heartily recommend Hosting4Marketers.com, whom I’ve been using for years now.

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Advanced Affiliate Marketing – Building Affiliate Marketing Funnels

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

When first starting out in affiliate marketing, it’s common to use a blog post, an article, a video or an e-mail to promote affiliate offers. Before long, however, it becomes clear that this is no longer enough, especially if you want to reach the large affiliate commissions earned by those practicing advanced affiliate marketing strategies.

The solution to this transition from affiliate newbie to professional affiliate begins when you learn to build affiliate marketing funnels to promote merchants’ products and services. These funnels not only increase sales and thereby increase affiliate commissions, but also help you to build an opt-in list of targeted affiliate marketing leads for your future promotions as well.

The affiliate marketing funnels may seem daunting at first, but with a bit of practice they’ll become routine. Your affiliate marketing funnels begin with a free report that will appeal to your target market and is offered to them for opting into your mailing list from a page known as a ‘squeeze’ page. Once they have joined your list and confirmed their e-mail address, they are forwarded to the download page to get their report.

While on the site they’ll have seen your affiliate ads on the confirmation page and on the download page, plus any links or ads you’ve included in or with the report. And after signing up to your autoresponder they’ll receive your pre-written series of e-mails, which should include additional helpful content along with your affiliate marketing promotional materials. While some of your affiliate marketing leads will drop out of the series early, others will stay in your loop a lot longer as long as you make sure to include useful, helpful, targeted information along with your pitches. And the greater number of contacts you have with each targeted lead, the higher the possibility that you’ll make the sale and collect your affiliate marketing commissions, all on autopilot.

Once your affiliate funnel is in place, all that remains is to drive as many targeted affiliate marketing leads into it as you can, using all of the standard traffic-generation strategies and techniques. With each funnel you should be able to improve your autoresponder series for higher conversions and be able to drive more targeted prospects into your funnels.

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To see one such funnel in action, download Doug Champigny’s free guide to Building Traffic and Lists. For direct help from this super-affiliate marketing mentor, enroll in Doug Champigny’s Affiliate Marketing PowerStart Coaching program and learn to make money online using effective affiliate marketing strategies and techniques.

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Advanced Affiliate Marketing – How To Maximize Your Affiliate Marketing Profits Easily And Quickly!

©2010 Doug Champigny, http://captain-affiliate.com

Affiliate marketing is one of the easiest ways of making money online, and as you progress to advanced affiliate marketing strategies your affiliate commissions can become quite substantial. Yet even advanced affiliate marketers often miss this one critical step and end up making less than they could be – a simple step that could easily and quickly maximize your results for your affiliate marketing business…

Most affiliates, like most salespeople, just want to sell – they don’t want to get involved in anything mundane or boring as part of their online activities. But super-affiliates never lose site of the fact that they’re business is affiliate marketing, not affiliate selling. And that distinction, being marketers instead of salespeople, means that they’ll take a more scientific approach and more of a long-term view of their online business. Instead of just focusing on what can make the most affiliate sales today, they ask themselves how they can make more affiliate commissions every day – starting today. And then most finally realize that what’s missing is tracking.

If you’re an advanced affiliate marketer, or in fact advanced in any area of online marketing, you’ll already be using a wide variety of methods and techniques to drive targeted traffic to your squeeze pages and your blogs. You may be article marketing, podcasting, video marketing, search engine marketing, using pay-per-click, purchasing solo ads, buying banner and text links, social networking, social media marketing, doing ad swaps and e-zine swaps, participating in giveaways and joint ventures, doing forum marketing – the list goes on and on.

Obviously whatever affiliate marketing strategies you’re using is bringing you success, since you’ve reached the advanced levels. But as in any mix, some promotional techniques will be working better than the others you’re using. Remember the old business maxim that ‘80% of your results come from 20% of your efforts’? That is usually true online too – but if you’re not tracking your results you don’t know which strategies are superior, you just know the overall marketing mix works ok for your business. But is ok good enough for you or do you want to excel, to be one of the super-affiliates that bring down the biggest affiliate commissions?

The beauty of this is the simplicity – when you track your actions and results of each type of promotion, you quickly get a picture of what is driving the most targeted traffic for you. Or you might track which type of promotion brings the highest conversion to affiliate sales, or which promotions provide the affiliate marketing leads that spend the most, that give you the highest lifetime value per customer. Knowing the answer to any of these is pure gold for you in advanced affiliate marketing, because once you identify the promotional avenues that create the best results, you simply do more of those and less of the activities that aren’t producing as well for you.

And while that sounds like very simplistic advice, realize that marketers and salespeople alike are usually possessed of strong egos, convinced that they know exactly what’s working and what isn’t. Yet they’ll go on just as they have been if results are acceptable. But for those who want to maximize their affiliate marketing commissions, they’ll want the exact numbers – the proof of exactly what each promotion, and each method of promotion, is doing for them. And they’ll always be dropping those that perform least well and replacing them with what has been proven to work better. And they’ll have a yardstick by which to measure any new promotional techniques they try in future.

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Marketing mentor and speaker Doug Champigny is a world-famous super-affiliate who has been affiliate marketing online since the 1990’s. Now you can benefit from his decades of online and offline marketing experience through his PowerStart Internet Marketing Coaching and Affiliate Marketing PowerStart Coaching programs. Watch for Doug Champigny speaking live at a marketing convention, seminar, workshop or conference in your area – don’t miss your chance to hear him live!

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Advanced Affiliate Marketing – 7 Ways To Increase Affiliate Marketing Commissions

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved Worldwide.

One thing every affiliate marketing business owner wants to do is find ways to make more money online, yet the truth is that most have overlooked one or more of the most common ways, or have simply stopped using some of the basic promotional techniques that made them successful in affiliate marketing to begin with. So even though you’ve reached a successful advanced affiliate marketing plateau, make sure you’ve neither missed nor forgotten these 7 affiliate marketing tips.

1) Always be building your opt-in lists. Building an opt-in list is usually the most profitable affiliate marketing strategy in terms of both making money online and the highest earnings for time invested. Affiliate marketing newbies often wait too long before building an opt-in list, and affiliate marketing pros often let it slide to lesser prominence in their marketing mix. Either is a major mistake – start building an opt-in list from day one, and never let it slip to secondary priority.

2) Use affiliate marketing blogs as your home base online, and drive as much targeted traffic as you can to your blogs and squeeze pages. Use your opt-in list to drive your affiliate marketing leads to affiliate offers, but use all of your other traffic-generation strategies to get people to your blogs and get them onto your list – turning that targeted traffic into affiliate marketing leads on your opt-in list is the way to build your business most securely.

3) Stay tightly focused on your niche. Yes, you will see great offers on products and services in other niches, but don’t confuse your readership by jumping all over the place. They count on you to be the expert in one tightly focused area, not to inform them of every good product available online. If you want to start promoting products in a different niche as well, create separate affiliate marketing blogs and opt-in lists for each different niche. You know what your affiliate marketing leads are targeted towards, so stick to just that niche every time you contact them.

4) Before promoting any service or product, consider whether it would truly be helpful to the majority of people on your opt-in list. Too often affiliates start basing what they promote on what they can potentially make from that offer instead of what’s best for the prospect. Long term success comes from helping your affiliate marketing leads find the solutions to their problems, not from trying to get them to spend as much as possible.

5) Try to achieve a good price-point balance in your affiliate marketing promotions. Remember that many of the people on your list may not be able to afford products or services costing hundreds of dollars, but also realize that you aren’t going to achieve your dream lifestyle on $2.98 commissions, either. Keep a balanced mix of free, low-end, mid-range and high-ticket products in your affiliate marketing stream to help everyone reach their goals, yourself included.

6) Network heavily, both in person and on the social networking sites. In every industry there’s some truth to the saying that ‘It’s not what you know, it’s who you know’, and affiliate marketing is most definitely an industry where this holds true. From learning new strategies to being amongst the first to hear about new affiliate marketing opportunities and big joint venture launches, having friends in the business is a necessity to be successful in your advanced affiliate marketing activities.

7) Re-invest in your affiliate marketing business. If you’re serious about becoming a super-affiliate you need to operate your affiliate marketing as it’s own business, not just as a hobby or another job. To keep moving forward you’ll need to re-invest a percentage of everything you’re making online. You’ll need various new software programs and memberships, new tools and resources for building your lists, additional hosting for your growing empire, and you’ll need to upgrade your computers every couple of years. Plus, to get known a lot better and meet the people who can help you take your business over the top, you need to attend the live industry events as often as possible and network with the big dogs, plus get into coaching programs or hire a mentor to help you move up faster.

8) And here’s a bonus tip for you… Do a time audit on yourself every so often to see how much time online you’re actually spending building your affiliate marketing business and how much is just time frittered away on other pursuits and interests. If you’re planning on replacing an 8-hour a day job with your own online home business and to make double, triple or ten times what that job paid, you’d better be willing and able to spend a focused 8 hours a day or more on building your affiliate marketing business. After all, if it could be done in just an hour or two a day, why would anyone do anything else for a living?

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Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Affiliate Marketing Training blog, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

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