Do You Know How The Changes At EzineArticles Make You A Better Affiliate Marketer?
©2011 Doug Champigny – http://captain-affiliate.com
All Rights Reserved Worldwide.
As a recognized super-affiliate and affiliate marketing mentor & speaker, it’s only natural that I use article marketing, including posting my articles at EzineArticles.com, as part of my affiliate marketing promotional mix. Natural because article marketing works, provides residual traffic for years, and because EzineArticles is the biggest & highest ranked article directory online.
Let me say right up front that if you’re looking to be lazy – using PLR articles, spun articles or those written by authors with poor spelling or bad grammar, forget it! EzineArticles have top-notch editors and systems that will boot you out faster than you can say ‘adios’! If you ARE looking to be a lazy affiliate, go get an offline job – the days of lazy marketers making a killing online ended a few years back (after declining since the 1990’s).
The EzineArticles Changes Affecting Affiliate Marketing
Two of the changes made this year at EzineArticles affect affiliates, and in fact all online marketers. First, the articles you submit must be at least 400 words now. This shouldn’t be a big deal, since we marketers tend to be overly verbose anyway! 😉 If you can’t write intelligently about a product, service or topic using AT LEAST 400 words with no fluff or keyword stuffing then you don’t know your topic well enough to consider promoting it – go back and study the issue more before trying to use it in your affiliate marketing mix.
The second change is the big one – you can’t use your affiliate links in your Author’s Resource Box now. This won’t affect super-affiliates as we’d never put our direct affiliate link out there like that anywway. And this is what YOU need to change in how you’re doing your online marketing if you’ve even THOUGHT about putting your naked affiliate link online anywhere…
Affiliate Marketing Pre-Selling On Your Blogs
For years now, brilliant marketer Ken Evoy has been teaching members and affiliates at his SiteSell operation about pre-selling… The concept is simple – you attract the prospect to your own site where you ‘warm them up’ and get them into a buying mood before sending them through to your affiliate link.
Why is pre-selling so important? First, someone coming from your articles or social media marketing efforts are in ‘reading mode’ – not ‘buying mode’. Secondly, many salespages are 2nd rate at best, with most not even that good. Pre-selling gives you the opportunity to up your conversion rates by helping to overcome this downfall. But most importantly, this system means you’re developing backlinks to YOUR sites or blogs and the traffic is flowing to YOU first – then hopefully on to wherever you’re trying to direct it. Better SEO rankings from the backlinks are a big plus to everything you do from today forward, and if a prospect isn’t overly interested in the product or service you’re promoting they may just find something that DOES interest you in the sidebar or basebar links.
Higher search engine rankings, more traffic, higher conversions, residual sales, better branding & bigger commissions – any of these align with your affiliate marketing goals? Guess maybe Ken was on to something, eh? LOL (There’s a LOT more to SiteSell – for site owners AND affiliates – but this one piece of advice by itself is worth more than he charges… )
So now you can see that the changes at EzineArticles.com really are in the best interest of their reading audience AND you as an affiliate marketer because they’re helping to motivate you to professionalize your online activities and take your affiliate marketing to the next level!
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