The POWER OF FREE In Affiliate Marketing – Part Three

Sep 21, 2009 in Affiliate Training, ClickBank Pirates, Power Of Free

The POWER OF FREE In Affiliate Marketing – Part Three

Earlier Posts In This Series:
– The POWER OF FREE In Affiliate Marketing – Part One
– The POWER OF FREE In Affiliate Marketing – Part Two

OK – so far we’ve looked at The POWER OF FREE as used as an incentive for the big Resell Rights Fortunes launch, and as used for ongoing prospecting with the free WordPress SEO Blog installer and Mike Paetzold’s free WordPress Q&A. Today let’s look at another way sites are using The POWER OF FREE to help their members on an ongoing basis – this time by creating new free reports each month.

Chances are you already know a lot about using products with Private Label Rights, but in case PLR is new to you, having Private Label Rights means you get the original source code for a product (e-books, videos, audios, etc.) and can alter them as you wish, add your name as the creator of your altered product and so on. As a result, these are usually the most expensive form of rights you can buy for any given product – in fact, most don’t even offer them.

So it comes as no surprise to me that people are flocking to join Mike Steup’s Niche Audio Club. Mike runs a great membership there where paying members get a new audio e-book every month, along with the transcript in e-book form, the site to sell it from and more. But Mike also has a free level of membership where members get just the e-book in text version with PLR each month.

This benefits the free members by giving them a new niche e-book to customize and sell each month, and it benefits Mike by giving him a large free membership base, the more successful of whom will eventually upgrade to his paying service to increase their offerings and profits each month. Mike pays it forward by giving away new free PLR e-books each month, then is rewarded with new paying members as they see how high-quality his materials are and how much they can make with them.

This next example is a completely different animal… Regular readers of this blog know that ClickBank Pirate is one of my favorite new sites, both to promote as an affiliate and as a user of their services. CBP differs from Mike’s site above in that their services are only available to paying members – so how are they using The POWER OF FREE? That’s the key to what they do for their members each month…

As a paying member, each month you get one or more new ClickBank products to promote as an affiliate. CBP provides a free report for you to give away for free that’s related to the product or it’s niche, and designs the professional squeeze page and follow-up system to help you sell the ClickBank product to your prospects – all you do is drive targeted traffic to that squeeze page.

Here’s a few samples of the type of free reports they provide, and the squeeze pages they design for them. Take a look at at least a couple of them so you get the idea (don’t worry, they open in a new window so you don’t lose your spot here):

• Commissions Blueprint

• Free Website Builder

• Micro Niche Finder and

• ClickBank Pirate itself.

Go ahead and take a look at those if you haven’t yet – you’ll see how professional the squeeze pages are and how the reports are in line with the product being promoted. If you go ahead and grab the free resources there you’ll also find that they are professionally written and first-quality all-round.

So in this case, instead of the members getting free resources, members make their commissions by referring people to free reports THEY can download. A neat twist on The POWER OF FREE, don’t you think?

So in these first three posts on The POWER OF FREE you’ve seen how various sites are using free gifts and free services as incentives to build sales, and how this can benefit you as an affiliate. In the next post I’ll give you concrete steps that you can take right away to put The POWER OF FREE to work for you in your own online marketing starting right away! Be sure to bookmark this blog or subscribe to our RSS feed to make sure you don’t miss it!

Technorati Tags: power of free, free incentives, free gifts, affiliate marketing, membership marketing, attracting members, online marketing, work-at-home marketing, ClickBank Pirate, Niche Audio Club, Doug Champigny, Captain Affiliate

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7 comments

Andre Arnett - Follow this person as @learningaffil on Twitter
on September 21, 2009 at 5:14 PM

This is all great stuff and I am glad you are putting it out there. There is so much information about affiliate marketing and to be shown how the Power of Free fits in is very interesting. Can’t wait for the next section.
.-= Andre Arnett´s last blog ..Actionable Ways To Make Money Online =-.

Joel Osborne - Follow this person as @JoelOsborne on Twitter
on September 21, 2009 at 10:09 PM

There is real power in free and it helps you to build a following with other people whom you may not have had a chance to if you were charging for everything you did.
.-= Joel Osborne´s last blog ..Abundance Stimulus Pack =-.

Alex Sysoef - Follow this person as @thespotter on Twitter
on September 21, 2009 at 11:35 PM

I also think that “free” is now expected if you are providing a product and / or service. In fact people beginning to demand to have more for free.
.-= Alex Sysoef´s last blog ..Triple “P” Of Total WordPress Security =-.

Brett McEllhiney - Follow this person as @bmcellhiney on Twitter
on September 22, 2009 at 7:32 AM

You have provided some great examples of the power of free, Doug.

I have to agree that you almost always need a free product on the front end of any product or service that you want to promote now days.

There are so many free quality products that it seems difficult to compete with a paid product anymore.

That being said, I have been using this model for quite some time, unfortunately I was going about it all wrong. Within the last couple of months I have put out a new product using this model, but have put more thought and planning into this one and it has been paying off big time.

This is a great model to use and can be much more lucrative than most people just starting out in Internet Marketing can imagine.
.-= Brett McEllhiney´s last blog ..Three Steps to Help You Identify Your Niche! =-.

Lonnie Minton - Follow this person as @AffiliateBus on Twitter
on September 22, 2009 at 1:59 PM

Doug, your three posts on the power of free have been excellent. Thanks for all of them. Out of this one Mike Steup’s Niche Audio Club and Clickbank Pirate are great examples of using free to move toward paid. Another area in which I have been using the power of free is with ad swaps to build my list.
.-= Lonnie Minton´s last blog ..Stop Promoting Uninteresting Products =-.

Luca Di Nicola - Follow this person as @rsonline on Twitter
on September 22, 2009 at 8:15 PM

As they say it’s better to give than to receive. You see this type of marketing offline quite often. I was in the liquor store to buy some wine and as I went in the door I was offered a sample of a local wine. I tried it, liked it but did not buy it. The next trip out I remebered the freebie and bought a bottle.
.-= Luca Di Nicola´s last blog ..How to Choose the Best List Provider – Autoresponder Service =-.

Paul Lear on October 2, 2009 at 5:13 PM

Hi Doug,

This series of posts on the power of FREE is top notch information.

The good thing about it is, you can create your own free report based around the affiliate product you are promoting, and help build the all important LIST.

The Clickbank Pirate site sounds like an excellent example of that. Unless it’s set up so that they build their list? I’ve not really looked into the site that much, so not sure?

Also thanks for visiting my blog earlier, and leaving me those great comments.

I look forward to your next post.

Paul.
.-= Paul Lear´s last blog ..Top 10 Tips To Increase Alexa Rank =-.