Archive for August, 2010

Maximizing Your Residual Affiliate Marketing Commissions

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

Eventually every successful affiliate marketer realizes that promoting affiliate offers that pay residual commissions is a great way to boost your affiliate commissions – web hosting, autoresponders, membership sites and the like can pay out month after month from one original sale. In fact, any affiliate sale that leads to the buyer paying monthly fees should lead to residual affiliate commissions unless they’re set up on a cost-per-acquisition-based front-end-loaded commission structure.

Residual affiliate commissions are the best way for an affiliate to build their income long-term, since each month you’ve got residuals commissions coming in on top of the commissions you’ve made that month. Until you reach the advanced affiliate marketing strategies, though, most affiliates don’t make as much as they should from such offers.

To listen to an Audio Version of this affiliate marketing article, click this arrow:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The reason is simple – they treat their residual affiliate commissions offers the same way they do the more common one-off sale offers. They promote it two or three times to their list, blog about it and then move on to the next offer, and this myopic view of how to promote residual commissions offers means they’re leaving a lot of potential profits still lying on the table waiting for a more advanced affiliate marketer to pick them up.

These offers usually pay the most for your time invested, since you usually continue to make affiliate commissions for months, even years, after you promote them. As such, these are the offers you should be spending more time on than most. Sending it to your list and blogging about it should be just the start of your advanced affiliate marketing mix for residual commissions offers – after all, the effect of the e-zine promos only lasts a few days at best, and your blog probably only reaches less than 1% of your potential target market.

Residual affiliate commissions can be maximized by using every long-term traffic building technique you know, from article marketing and social bookmarking to podcasting, video marketing, forum marketing, etc. It’s also a good time to considering using pay per click (PPC) advertising, since the lifetime value of each sale is higher than most single sales opportunities. Just be sure you calculate the average duration that each sale is sticking with the service or site so that you don’t over-bid on your PPC – it’s easy to lose money on a pay per click campaign if you don’t know what you’re doing and track your results closely.

But by using all of your advanced affiliate marketing arsenal, you can build up a strong funnel to continue leading targeted prospects to the site long after you’ve moved on to other promotions, leaving your long-term systems in place to keep you earning residual affiliate marketing commissions for some time to come!

**********************************

Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Start-Affiliate Marketing WetPaint site and at Affiliate Marketing Revealed, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

**********************************

Technorati Tags: , , , , , , ,

Comments (3)

Advanced Affiliate Marketing – Creating Residual Streams of Affiliate Commissions

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

The holy grail of affiliate marketing is residual commissions – making money month after month or year after year from one initial sales effort. Most notable amongst affiliate offers paying residual commissions are website hosting plans, autoresponder services and membership sites, many of which charge a monthly fee and pay affiliate commissions for the lifetime of the account. Nothing is nicer than going into a month knowing you already have hundreds or thousands of dollars coming in that month before you’ve started doing any promotions. Retention rates vary widely amongst such sites, from a few months in a membership site to the years many people stay with their hosting company or autoresponder company, assuming the service is good of course.

But recurring billing is not the only way to earn residual streams of affiliate commissions, however. You can build ‘set-and-forget’ systems to bring in commissions from one-off sales too, again often lasting into many months or years after your efforts to promote them. The trick here is to set up ongoing traffic systems that will continue to generate affiliate marketing leads and direct them to the salespages.

To do that, first set up your affiliate marketing funnel with an opt-in to an autoresponder e-course that promotes the product in question. Next you have to decide which traffic sources will bring in the long-term targeted traffic needed to create an ongoing stream of affiliate marketing leads.

Sites like Twitter and FaceBook are extremely busy, but they’re also based on a steady stream of posts, which means your message scrolls off the main pages in minutes or hours. But blog posts, podcasts, videos, articles, etc. stay online and available for the long term, as do Squidoo lenses, Google knols, Hub pages and the like. These are the sources of the long-term targeted traffic needed to build opt-in lists with a steady stream of affiliate marketing leads. And that steady stream receiving your promotional e-course is the foundation of your recurring stream of affiliate commissions.

To make it easier for you to get started, pick up these 5 list-building reports with PLR – each comes with a professionally-designed squeeze page, confirm page and download page, so most of the work is already done for you. If you don’t yet have a professional autoresponder service or a place to host your new pages, I heartily recommend Hosting4Marketers.com, whom I’ve been using for years now.

Technorati Tags: , , , , ,

Comments (5)

Advanced Affiliate Marketing – Building Affiliate Marketing Funnels

©2010 Doug Champigny, http://captain-affiliate.com
All Rights Reserved Worldwide.

When first starting out in affiliate marketing, it’s common to use a blog post, an article, a video or an e-mail to promote affiliate offers. Before long, however, it becomes clear that this is no longer enough, especially if you want to reach the large affiliate commissions earned by those practicing advanced affiliate marketing strategies.

The solution to this transition from affiliate newbie to professional affiliate begins when you learn to build affiliate marketing funnels to promote merchants’ products and services. These funnels not only increase sales and thereby increase affiliate commissions, but also help you to build an opt-in list of targeted affiliate marketing leads for your future promotions as well.

The affiliate marketing funnels may seem daunting at first, but with a bit of practice they’ll become routine. Your affiliate marketing funnels begin with a free report that will appeal to your target market and is offered to them for opting into your mailing list from a page known as a ‘squeeze’ page. Once they have joined your list and confirmed their e-mail address, they are forwarded to the download page to get their report.

While on the site they’ll have seen your affiliate ads on the confirmation page and on the download page, plus any links or ads you’ve included in or with the report. And after signing up to your autoresponder they’ll receive your pre-written series of e-mails, which should include additional helpful content along with your affiliate marketing promotional materials. While some of your affiliate marketing leads will drop out of the series early, others will stay in your loop a lot longer as long as you make sure to include useful, helpful, targeted information along with your pitches. And the greater number of contacts you have with each targeted lead, the higher the possibility that you’ll make the sale and collect your affiliate marketing commissions, all on autopilot.

Once your affiliate funnel is in place, all that remains is to drive as many targeted affiliate marketing leads into it as you can, using all of the standard traffic-generation strategies and techniques. With each funnel you should be able to improve your autoresponder series for higher conversions and be able to drive more targeted prospects into your funnels.

**********************************

To see one such funnel in action, download Doug Champigny’s free guide to Building Traffic and Lists. For direct help from this super-affiliate marketing mentor, enroll in Doug Champigny’s Affiliate Marketing PowerStart Coaching program and learn to make money online using effective affiliate marketing strategies and techniques.

**********************************

Technorati Tags: , , , ,

Comments (2)

Advanced Affiliate Marketing – How To Maximize Your Affiliate Marketing Profits Easily And Quickly!

©2010 Doug Champigny, http://captain-affiliate.com

Affiliate marketing is one of the easiest ways of making money online, and as you progress to advanced affiliate marketing strategies your affiliate commissions can become quite substantial. Yet even advanced affiliate marketers often miss this one critical step and end up making less than they could be – a simple step that could easily and quickly maximize your results for your affiliate marketing business…

Most affiliates, like most salespeople, just want to sell – they don’t want to get involved in anything mundane or boring as part of their online activities. But super-affiliates never lose site of the fact that they’re business is affiliate marketing, not affiliate selling. And that distinction, being marketers instead of salespeople, means that they’ll take a more scientific approach and more of a long-term view of their online business. Instead of just focusing on what can make the most affiliate sales today, they ask themselves how they can make more affiliate commissions every day – starting today. And then most finally realize that what’s missing is tracking.

If you’re an advanced affiliate marketer, or in fact advanced in any area of online marketing, you’ll already be using a wide variety of methods and techniques to drive targeted traffic to your squeeze pages and your blogs. You may be article marketing, podcasting, video marketing, search engine marketing, using pay-per-click, purchasing solo ads, buying banner and text links, social networking, social media marketing, doing ad swaps and e-zine swaps, participating in giveaways and joint ventures, doing forum marketing – the list goes on and on.

Obviously whatever affiliate marketing strategies you’re using is bringing you success, since you’ve reached the advanced levels. But as in any mix, some promotional techniques will be working better than the others you’re using. Remember the old business maxim that ‘80% of your results come from 20% of your efforts’? That is usually true online too – but if you’re not tracking your results you don’t know which strategies are superior, you just know the overall marketing mix works ok for your business. But is ok good enough for you or do you want to excel, to be one of the super-affiliates that bring down the biggest affiliate commissions?

The beauty of this is the simplicity – when you track your actions and results of each type of promotion, you quickly get a picture of what is driving the most targeted traffic for you. Or you might track which type of promotion brings the highest conversion to affiliate sales, or which promotions provide the affiliate marketing leads that spend the most, that give you the highest lifetime value per customer. Knowing the answer to any of these is pure gold for you in advanced affiliate marketing, because once you identify the promotional avenues that create the best results, you simply do more of those and less of the activities that aren’t producing as well for you.

And while that sounds like very simplistic advice, realize that marketers and salespeople alike are usually possessed of strong egos, convinced that they know exactly what’s working and what isn’t. Yet they’ll go on just as they have been if results are acceptable. But for those who want to maximize their affiliate marketing commissions, they’ll want the exact numbers – the proof of exactly what each promotion, and each method of promotion, is doing for them. And they’ll always be dropping those that perform least well and replacing them with what has been proven to work better. And they’ll have a yardstick by which to measure any new promotional techniques they try in future.

**********************************

Marketing mentor and speaker Doug Champigny is a world-famous super-affiliate who has been affiliate marketing online since the 1990’s. Now you can benefit from his decades of online and offline marketing experience through his PowerStart Internet Marketing Coaching and Affiliate Marketing PowerStart Coaching programs. Watch for Doug Champigny speaking live at a marketing convention, seminar, workshop or conference in your area – don’t miss your chance to hear him live!

**********************************

Technorati Tags: , , ,

Comments (7)

Advanced affiliate marketing involves using a lot of strategies and techniques not utilized by average affiliates – but then if you’re looking to make super-affiliate levels of commissions, you already know you have to work harder and smarter than the bulk of those who start affiliate marketing businesses online.

And one of those advanced affiliate marketing strategies seldom seen in average efforts is joint ventures. While the big joint venture launches and joint venture sites are common throughout the Internet marketing and niche marketing worlds, most affiliates have never caught on to using them in their marketing mix.

So just how do you, as an affiliate, use joint ventures when you don’t own the product or site? Let’s look at a prime example: You’re involved in a week-long affiliate contest for a big launch and naturally you want to come out on top – or at least make as many affiliate sales as you can. You’ve blogged about it, podcasted about it, submitted a couple of videos and done your social bookmarking and social networking efforts to support it. And, most importantly, you’ve e-mailed your opt-in list about it the first 3 days of that week and have two more followups planned for the last 2 days of the contest. Pretty standard routine for your advanced affiliate marketing pushes, right?

But what about those other two days – the two days you haven’t planned to mail it out to your list? You know they’d get tired and your opt-outs would skyrocket if you sent them that same offer 7 days straight, so how can you use your list on those two remaining days to boost your sales even higher?

This is where you set up a joint venture with another marketer or affiliate. In your marketing network you’ll know a variety of other marketers and affiliates who aren’t involved in the promotion you’re currently promoting. Contact them and find one or two with lists similar in size to your own who are willing to swap e-mails with you those two days.

Then you either send out each of those two days for the other partner’s offer while they do the same for you, or you line up two partners and send once for each of them, with them each sending one day for you. Either way, you’ve used your mailings those two days to get more promos out with your affiliate links, this time to prospects who most likely aren’t even on your list, giving you access to virgin territory for this offer. Not only can this result in more affiliate sales for you, but might even bring in higher results than if you had been able to resend to your own lists those 2 days.

Now that you have the concept, use your imagination and business acumen to refine and improve the idea too. For example, if the contest means a lot to you for the potential commissions or the branding from being atop the leaderboard, start your strategy the week before – use joint ventures to send out 3 or 4 days that week for other affiliates or marketers who can then send for you the following week while the contest is on. That way you’ve got your 7 mailings that week PLUS 3 or 4 additional mailings from those e-zine swap partners.

Not hard to see how you could extend it yet another week and really hit the leaderboard with a big splash, is it? So don’t forget to use joint ventures as part of your advanced affiliate marketing strategies whenever you have an affiliate opportunity you really want to dominate!

**********************************

Super-affiliate marketing mentor Doug Champigny has plenty of free advanced affiliate marketing information for you on his Affiliate Marketing Training blog, or you can learn the processes directly under his tutelage through his PowerStart Affiliate Marketing Coaching Program. And be sure to introduce yourself to Doug Champigny when he makes one of his many live appearances onstage at a marketing seminar, conference, convention or workshop near you!

**********************************

Technorati Tags: , , , ,

Comments (2)