Archive for January, 2010

Using Your Affiliate Program To Drive Targeted Traffic and Build Opt-In Lists

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved.

When first starting an online work-at-home business, most Internet marketers make two common mistakes with regards to setting up and running their own affiliate program – first, they wait too long to set one up and second, they don’t maximize it’s capability to build targeted traffic and build opt-in lists simultaneously.

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So just when should an Internet marketing newbie start their affiliate program? As soon as they put their first product online, whether it be a master resell rights product or one of their own creation. There won’t be a stampede of traffic from affiliates looking to promote your product, but at least you should be able to attract a few and get the affiliate program running.

Using your affiliate program to build opt-in lists is another matter – this takes a bit more work, but also should up your conversion rate noticeably and help those in your affiliate program to make more money from your products.

Normally an affiliate program offers the affiliates banners, buttons, sample e-mail copy, tweets, etc. to promote the products. The latest development in affiliate marketing is to now include funnels that begin with a free gift of considerable value. Upload a free report, e-book, audio, video, etc, and put it behind a squeeze page so people have to opt-in to see it or download it.

That signup puts them into an autoresponder-based e-course that provides more useful information over 10-15 e-mails, along with pitches for the product. Do not use affiliate links in this e-course but just direct links to the salespage, since you don’t want to overwrite the affiliate cookie of the referring affiliate.

This arrangement gives more value to the prospect while giving the merchant more chances to sell the product, and can increase the affiliates’ chances of making the sale and earning more affiliate commissions. And have no doubt – the more money affiliates make from your program, the more ways they’ll find to send more targeted traffic to your sites.

These new affiliate funnels are not hard to set up for each of your products, but it’s easy to see how they’d really turbo-charge your efforts to build targeted traffic and build opt-in lists quickly, since each person who downloads your gift or watches your video is added to your opt-in list right from the start. And getting other to help you build opt-in lists is always a good thing!

About The Author…

Internet Marketing Mentor and Speaker Doug Champigny

 

Doug Champigny, a.k.a. Captain Affiliate, is a world-famous Internet marketing coach, mentor, speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

 

 

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How To Create A Sustainable Work-At-Home Affiliate Marketing Business Through Recurring Commissions!

©2010 Doug Champigny, http://captain-affiliate.com. All Rights Reserved.

When first starting out in affiliate marketing online, most new marketers make the same mistakes – they throw up a few banners and expect to earn great income, they tweet about a new e-book that’s just come out, they post in forums with that affiliate link in their signature and hope for the best.

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While each of those and similar methods may or may not create sales and result in some commissions coming in, none of them are leading toward a sustainable online business model. In order to build a strong, well-oiled affiliate marketing endeavor, it’s necessary to focus on residual income, not simple one-off sales promoted once or twice.

Most successful individuals in the field look for services to promote, services with on-going billing that then pay recurring commissions. Some of the most common of these include web hosting, membership sites, services like autoresponders, etc. These are opportunities that tend to be used by the widest section of your target market, and as such have the highest potential income for you.

It’s simple to see the power of this – if you promote an e-book and it sells, you make your set rate – say 50%. But if you’d sold a site hosting package to someone and they kept their site there for two years, you might have made that same commission 24 times! Retention rates vary by the type of site, with hosting and autoresponders usually keeping their clients longer than the average paid membership site does.

If you promote a site with a retention of 1+ years, for example, and can generate an average of 5 sales per month, you’re being paid for 5 sales the first month, 10 sales the second, 15 sales the third, etc. – you’re still just selling 5 sales per month, but the renewals keep building if the people stay with the service. Likewise, if you stop promoting that service today, you’ll receive a declining amount from your renewals each month, but could potentially go on to receive income from it for a year after you moved on to other projects.

Now don’t pass up on hot opportunities that spring up along the way, but be sure to focus most of your efforts on recurring income possibilities to try and bullet-proof your online business… It’s the best way to make sure your time, money and efforts invested are best reflected in your affiliate marketing success!

About The Author…

Internet Marketing Mentor and Speaker Doug Champigny

Doug Champigny, a.k.a. Captain Affiliate, is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

 

 

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